Video Reports from MIDiA Research

Canada Video Market
Strong Pay-TV Market Creates A Big Appetite For Video

Tim Mulligan

April 2017

With a third of Canadians subscribing to traditional pay-TV, the country has a strong appetite for online video. This is demonstrated by the 20.3% of the population who are now Subscription Video On Demand...

Netflix Q1 2017
International Picks Up The Slack

Tim Mulligan

April 2017

Amazon

streaming subscriptions

Netflix

With Netflix on course to pass the psychologically significant 100 million subscriber mark, the company’s Q1 2017 quarterly earnings are particularly significant. With 43.2% of the global SVOD market...

The State Of The SVOD Nation 2017
Global SVOD Markets And Consumer Trends

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Tim Mulligan

April 2017

streaming subscriptions

emerging markets

SVOD

Despite the fear of an impending bubble bursting, Subscription Video On Demand (SVOD) has never been in a stronger position globally. Although still dominated by the US as the largest market and as the...

Next Generation Networks
What A Post-Pay-TV Video Network Looks Like

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Tim Mulligan

March 2017

Apple

YouTube

Amazon

In the cord-cutting era TV networks are having to think about what life beyond the traditional pay-TV ecosystem might look like. With SVOD services snapping up audiences in their millions, operators are...

US Video Market Overview
SVOD Grows The Pay-TV Market

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Tim Mulligan

January 2017

US

Streaming Video

SVOD

The US continues to dominate global video trends as the world’s most valuable online video market. The video audience continues to experience strong growth fueled by a combination of increased technological...

From Music Video To Music Inspired Video
Music Video In The Multi-Distribution Era

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Tim Mulligan

November 2016

music video

SVOD

TVOD

Music video at the end of 2016 finds itself at a crossroads. The original perception of Music video as a sales promotion tool no longer applies in the post-download era, when consumers are now showing...

MIDiA Research Predictions 2017
The Year Of The Platform

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Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

November 2016

Streaming

Streaming Music

Video

As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further...

Netflix User Profile
Mass Market Streaming Video Users

Tim Mulligan

November 2016

Streaming Video

Netflix

video subscriptions

Netflix is the poster child of Subscription Video On Demand (SVOD) services with a rollout in 2016 to 130 territories worldwide and international subscribers accounting for 45% of users. A 2016 $1 billion...

Next Generation TV Operators
Reconsolidation Is A-Coming

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Tim Mulligan

October 2016

mobile apps

SVOD

OTT

Next Generation TV Operators: Reconsolidation Is A-Coming : Nearly a decade has passed since Netflix launched its subscription video service in 2007, and the intervening nine years have seen an explosion...

Music in Virtual Reality
An Opportunity To Fill The Content Void

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Zach Fuller

September 2016

music industry

music videos

virtual reality

A transformational technology in need of a meaningful content offering meets a wounded industry looking to new revenue streams. Despite their obvious differences, music (as one of the first and most vigorously...

Video Consumer Trends In The UK
An Increasingly Diverse Consumer Landscape

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Tim Mulligan

September 2016

SVOD

TVOD

messaging apps

UK consumers are becoming increasingly sophisticated online video users. This, though, is not entirely their choice, but it is instead a reflection of the increasingly complex services landscape. Messaging...

Brazil Video Market Country Profile
Social Video and Pay-TV Vie for Dominance

Leo Morel

August 2016

brazil

Online video

video consumers

Brazil Video Market Country Profile: Social Video And Pay-TV Vie For Dominance : Despite the current period of economic and political crises, Brazil has become one of the main digital video consumption...

Virtual Reality
The Content Conundrum

Tim Mulligan

August 2016

scripted drama

VR

virtual reality

At the start of 2016 the tech hype machine was going into overdrive over the potential for Virtual Reality to finally break through to the mainstream. January’s CES in Las Vegas featured the launch of...

VR Vendor Landscape
Virtual Reality’s Path to Mainstream Entertainment

Zach Fuller

July 2016

technology adoption

VR

vr gaming

VR’s renaissance has an edge on other technologies: romance. Experiences in virtual reality are being evangelised less as entertainment than as a new era of humanity, giving users previously inconceivable...

Australia Video Market Country Profile
A Sophisticated Market With Strong Growth To Come

Tim Mulligan

July 2016

australia

Online video

video consumers

Ranked as the 15th richest country globally by GDP per capita and with the world’s second highest smartphone penetration rate, Australia is a developed market poised at the forefront of the mobile transition....

Video And Messaging Apps
Engaging Tomorrow’s Audiences On Today’s Platforms

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Tim Mulligan

June 2016

Video

Online video

emerging markets

With two of the top ten largest global online video service providers now focusing on messaging services as a way to deliver video content to their highly-engaged user-base, mobile messaging services are...

Brexit Implications
How the UK's EU Exit Could Impact Media and Tech

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

June 2016

Streaming Music

UK

Streaming Video

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining,...

Online Video Vendor Landscape
Key Players in the Online Video Value Chain

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Tim Mulligan

May 2016

Online video

messaging apps

online video vendor landscape

2016 is the year that online video moves to the centre of the digital economy. Any content based digital business has to adapt to demand for video among its user base and find ways of incorporating it...

State Of The YouTube Nation
A Definitive Assessment Of The Global Youtube Economy

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Tim Mulligan

April 2016

YouTube

emerging markets

Latin America

The YouTube landscape is changing. While North America still dominates in terms of channel subscribers and views, the second places for these metrics are now held by Latin America and Asia respectively....

YouTubers Go Mainstream
How YouTubers Are Spreading Their Social Wings

Tim Mulligan

March 2016

YouTube

YouTube Channels

short form video

Views of the top 100 YouTube channels doubled from 184 billion in February 2015 to 372 billion in October 2015. At the same time, the number of subscribers to the top 100 channels doubled to 1.4 billion....

Reports: Video