Reports: Video

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Video Consumer Snapshot Q3 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Tim Mulligan

December 2021

Online video

SVOD

SVOD subscriptions

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled from MIDiA’s Q3 2021 Consumer Survey fielded in the US, UK, Australia,...

Fandom and lean-in culture are reshaping video

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Hanna Kahlert

December 2021

Apple

Spotify

YouTube

To compete in the new hyper-saturated attention economy, entertainment propositions must tap into audience sentiment to generate fandom and understand where they fit in the lives and habits of audiences. Companies and brands mentioned in this report:...

Consolidation and retention
How D2C is now driving video M&A strategy

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Tim Mulligan

November 2021

Apple

Amazon

Streaming video

The D2C big bang moment of 2019/2020 opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously lost to the SVOD insurgents. Pureplay media players responded via defensive consolidation and / or selling themselves to more motivated competitors.

Indian sports consumer profiles
Indian urban sports fandom in Q3 2021

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Srishti Das

November 2021

Video

sports rights

live sports

This case study is partnered with the report “Beyond broadcast | How digital natives will reboot sports content monetisation”, accessible to subscribers here ....

Video Consumer Snapshot Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Tim Mulligan

October 2021

Streaming

Video

Streaming video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data in this deck is pulled from MIDiA’s Q2 2021 Consumer Survey that was fielded in US, UK, Australia, Canada, Germany, France, Sweden, South Korea and Brazil.

Beyond broadcast
How digital natives will reboot sports content monetisation

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Srishti Das

October 2021

YouTube

Amazon

Instagram

Global broadcast deals are being renegotiated in the context of expiring rights, evolving digitally native, younger audience engagement and increased competition for attention. With only 6% of 16-19-year-olds watching live sport across OTT platforms and linear TV, Gen Z is slowly finding new ways to engage with sports through social media highlight...

Smart home
Smart devices are winning the battle for the future of TV

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Tim Mulligan

September 2021

smart tvs

VOD

net neutrality

The unbundling of TV consumption is catalysing the smart home, with media streamers and smart TVs driving adoption and engagement. The smart home entertainment ecosystem will expand due to smart devices (smart TVs and smart speakers), as they are building on traditional consumption habits and engagement of key segments to act as smart home ecosyste...

Sci-fi video fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Tim Mulligan

August 2021

Video

YouTube

Amazon

This slide deck presents sci-fi video fan consumer demand covering video services, live TV viewing, binge viewing, device viewing, YouTube consumption, and leading video services by WAU penetration. The accompanying dataset includes the demographic breakdown for each segment by age (16-19, 20-24, 25-34, 35-44, 45-54, 55+), by distribution (absolute...

Sports fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Tim Mulligan

August 2021

Streaming

Video

Fandom

This slide deck presents sports fan consumer demand, covering video services, live TV sports viewing, sports highlight viewing, free live digital sports viewing, device viewing, sports betting, fantasy sports penetration, TV genre preferences, and sports type preferences.

Unlocking mainstream AVOD
The silver streamer catalyst

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Tim Mulligan

July 2021

Subscriptions

Streaming

Amazon

Ad-supported video on demand (AVOD) has been championed as the free-to-access equivalent of subscription video on demand (SVOD). However, for AVOD to become the digital successor to free-to-view TV it needs to break out of its current niche user base.

How does AVOD unlock the mainstream consumer

Cover image for How does AVOD unlock the mainstream consumer

Tim Mulligan

July 2021

Video

How does AVOD unlock the mainstream consumer webinar presentation.

MIDiA Research video streaming subscription forecasts 2021-2027
Margins eclipse reach as developed markets dominate revenue growth

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Tim Mulligan

June 2021

Streaming

Apple

Video

This report presents the key figures, trends and drivers of MIDiA’s video streaming forecast model. The figures presented in this report are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, as well as a detailed methodology statement.

Video consumer snapshot Q1 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Tim Mulligan

May 2021

US

UK

France

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s Q1 2021 Consumer Survey fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.

The rise of the silver streamer
55+ demographic reshapes video streaming

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Tim Mulligan

April 2021

Amazon

Amazon

Apple TV

2020 brought video streaming into the mainstream, resulting in an aging consumer base as later adopters embraced the digital-first behaviour. With binge viewing typically occurring at the start of on-demand familiarisation, these new streaming subscribers are at risk of succumbing to accelerated churn rates, as savvy switching is likely to follow.

Sports Fans Consumer Snapshot Q1 2021

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Tim Mulligan

April 2021

Video

Introduction This slide deck presents sports fans consumer snapshot covering video services, live-TV sports viewing, sports highlights viewing, free live digital sports viewing, device viewing, sports betting, fantasy sports penetration, TV genre preferences and sports type preferences.

Future-proofing growth and curtailing subscriber churn post pandemic

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Tim Mulligan

April 2021

Video

Critical Developments

Future-proofing growth and curtailing subscriber churn post pandemic webinar slides.

Video consumer snapshot Q4 2020
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Video consumer snapshot Q4 2020

Tim Mulligan

March 2021

Video

Mobile content

Audience Insight

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s Q4 2020 Consumer Survey fielded in the US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil.

Q4 2020 US D2C deep dive
An attention recession looms

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Tim Mulligan

February 2021

Netflix

Netflix

hulu

The US market is starting to see initial signs of fatigue as the D2C disruptors begin to reduce monthly user engagement among the three dominant incumbent subscription video on demand services. Netflix, Amazon Prime Video and Hulu all saw modest dips in weekly active use in Q4 2020.

OTT Distribution and Partnerships
StreamTV Growth Summit 2021

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Tim Mulligan

February 2021

Streaming

Fandom

Audience Insight

OTT Distribution and Partnerships A MIDiA Research Presentation for StreamTV Growth Summit 2021

Sports audiences
The Gen Z opportunity

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Alistair Taylor

February 2021

Apple

Apple

Spotify

Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing and actioning this insight. While the most valuable sports audience currently remains among pay-TV subscribers, planning for meaningful non-broadcast re...

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