Video Reports from MIDiA Research

Video creator tools
Software user profile

Report by Ben Woods

30 Aug 2024

The video creator software market is evolving fast. AI tools are carving out new workflows, and the democratisation of video creation is increasing demand from social video creators and professional videographers....

The state of the video creator economy
Creativity in a streamlined world

Cover image for The state of the video creator economy

Report by Mark Mulligan, Tim Mulligan and Ben Woods

11 Jul 2024

Business Strategy

creator economy

The video creator tools industry is primed for turbo-charged growth as artificial intelligence (AI) accelerates the consumerisation of creation. While the opportunity is significant, a considered approach...

Video churn
Streaming TV’s cord-cutting moment

Report by Tim Mulligan

20 Jun 2024

Business Strategy

Global subscriber growth is maturing while incomes are becoming constrained and alternatives to streaming TV are proliferating. For the first time in the history of subscription video on demand (SVOD),...

MIDiA Research 2024-2031 global subscription video forecasts

Report by Tim Mulligan, Ben Woods and Mark Qi

30 May 2024

Business Strategy

MIDiA’s global subscription video forecasts captures a broad view of the market. With limited video subscriber growth remaining in the West, revenue growth will be fuelled by price rises and increased...

Mainstreaming the metaverse
The Apple Vision Pro and entertainment’s opportunity

Cover image for Mainstreaming the metaverse

Report by Tim Mulligan

11 Apr 2024

Business Strategy

The Q1 2024 US launch of the Apple Vision Pro virtual reality (VR) / augmented reality (AR) device has reignited interest in the metaverse, a bus that has so far stubbornly refused to arrive. Apple’s...

Virtual influencers
The opportunity for brands and creative agencies

Report by Ben Woods

26 Mar 2024

Business Strategy

Brands and creative agencies can claim a larger slice of the creative economy as adoption of virtual influencer content accelerates. Cheaper to run, with higher productivity rates and more monetisation...

Pluto TV Q4 2023 consumer deep dive

Report by Tim Mulligan

7 Mar 2024

Audience Insight

This slide deck presents a snapshot of Pluto TV users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription...

Paramount+ Q4 2023 consumer deep dive

Report by Tim Mulligan

1 Mar 2024

Audience Insight

This slide deck presents a snapshot of Paramount+ users across video, games, and music. It includes age breakdowns, time spent on video, money spent on video, video, games, music, multimedia subscription...

Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era

Report by Tim Mulligan

6 Feb 2024

In an increasingly saturated entertainment landscape, understanding the fandom overlaps between previously distinct media formats is more important than ever. This is especially important for video as...

Bundling 2.0
Pivoting the cost-of-living crisis into a cross-entertainment growth opportunity

Report by Tim Mulligan and Ben Woods

26 Jan 2024

Business Strategy

Bundling can ease pressures caused by the cost-of-living crisis by delivering consumer choice and stable recurring revenues for TV-streaming services. This is not a return to the pay TV model of old, but...

The coming sports monetisation revolution

Report by Tim Mulligan

5 Dec 2023

Audience Insight

Despite recent sports rights hikes (driven by tech major interventions, such as Amazon’s NFL Thursday Night Football 2021 rights agreement), sports as a broadcast asset is under increased scrutiny. An...

Immersive video fandom
The rise of the centralised interactive fan world

Report by Ben Woods

23 Nov 2023

Product Strategy

Video IP holders could extract more value from superfans by deploying monetisation strategies used by social video platforms and virtual gaming universes. The music industry has already shown how, through...

Youth versus age
A streaming video sanity check

Report by Tim Mulligan

6 Oct 2023

The video industry is fixated on the disengagement of youth audiences from traditional TV and the risks of this continuing unabated into the streaming TV era. However, this fear is based on flawed assumptions...

Generative AI
The double-edged sword for social video platforms and content creators

Report by Ben Woods

6 Oct 2023

A significant audience now exists on social video platforms for generative-AI content. However, the speed and scale at which generative AI could produce creator content could destabilise the creator economy....

The FAST advantage
Build sustainable consumer models

Report by Tim Mulligan and Ben Woods

14 Aug 2023

Streaming

Amazon

Netflix

Inflation and retention pressures are combining to make free ad-supported streaming TV (FAST) an appealing go-to-market strategy for video distributors.FAST is still underperforming significantly in engagement...

Streaming TV meets local
How local content commissioning regulation will reshape streaming output

Cover image for Streaming TV meets local

Report by Tim Mulligan

5 Jul 2023

Netflix

Amazon Prime

house of cards

US headquartered global video players have grown their business models outside of national regulatory frameworks. The streaming video on demand (SVOD) model is now being disrupted as national governments...

Live sport 2.0
Capturing younger audiences with the creator economy

Report by Ben Woods

1 Jun 2023

YouTube

Apple TV

Twitch

The funding model for live sports has created fissures between older viewers who can afford to pay a premium for live access and younger audiences who either cannot, or do not want to. While older generations...

Burnishing the back catalogue
Retention in an inflationary era

Cover image for Burnishing the back catalogue

Report by Ben Woods

2 May 2023

Spotify

Video

Netflix

With inflation squeezing commissioning budgets, streaming-TV services are battling to demonstrate value to consumers who risk churning under pressure from the cost-of-living crisis. The big spend on new...

Pre-empting video piracy in the streaming TV era

Report by Tim Mulligan

2 May 2023

Video

Netflix

Video piracy had been downgraded as a significant disruptive risk in the era of subscription video on demand (SVOD) and free ad-supported streaming TV (FAST). While peer-to-peer (P2P) file-sharing piracy...

The great monetisation reset
New ways to monetise streaming video audiences

Cover image for The great monetisation reset

Report by Tim Mulligan and Ben Woods

12 Apr 2023

Free Report

Video

Product Strategy

This keynote took place at the beginning of the MIDiA webinar:The great monetisation reset |New ways to monetise streaming video audiences. The full presentation, panel, and Q&A session, can be found...

Reports: Video