Reports: Spotify Q4

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Spotify Q4 2020 earnings
ARPU pays the price for growth

Mark Mulligan

February 2021

Subscriptions

Streaming

Streaming Music

In 2020 Spotify accelerated the growth of its total user base, with emerging markets playing a key role. However, revenue increases became decoupled from user growth across all categories, resulting in ARPU deflation. Companies and brands mentioned in...

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Spotify Q4 2019 Earnings
Great Year for Premium, Less So for Ad Supported

Mark Mulligan

February 2020

Subscriptions

Streaming

Streaming Music

2019 was another strong year for Spotify’s premium business, in which it saw off growing competition to retain its leading global market share. But it was also another year in which Spotify’s ad-supported business did not grow fast enough. Companies...

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Spotify Q4 2018 Earnings
Strong Subscriber Growth With a Hint of Profitability but Long-Term ARPU Deflation

Mark Mulligan

February 2019

Subscriptions

Streaming

Streaming Music

Spotify finished 2018 strongly, over performing in both subscriber and ad-supported MAU additions. This was accompanied by Spotify’s first ever profitable quarter and two major podcast acquisitions early in 2019, hinting at a positive year ahead. However, at the same time, premium ARPU continues a long-term decline.

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