COVID-19 and the Vulnerability of Pure Play Sports Streaming Services

Report by Alistair Taylor

23 Apr 2020

£3,000.00 excl. VAT

oronavirus

Pay-TV

streaming services

The postponement of annual competitions and major quadrennial events has highlighted just how heavily pay-TV and sport-centric streaming services’ value propositions rely on live sports. Filling schedules...

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US and UK Sports Fans
Reaching Digital Natives

Report by Alistair Taylor

6 Dec 2019

£3,000.00 excl. VAT

peak attention economy

attention

engagement

Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue that...

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Sports Rights
Measuring the ROI for Streaming

Report by Alistair Taylor

30 Oct 2019

£3,000.00 excl. VAT

peak attention economy

competition

finite resources

Measuring streaming sports audience engagement is paramount when determining which rights mix consumers are actually willing to pay for. Netflix has shown that in a saturated market, retaining consumer...

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US Streaming Video
How Ad Supported Will Reshape the Market

Report by Tim Mulligan

11 Oct 2019

£3,000.00 excl. VAT

AVOD

ad-supported

paywall challenge

In the shift to streaming, advertising has been sidelined by the growth of streaming video on demand (SVOD) in the US video market. However, Hulu’s growth, along with increasing competition for consumers’...

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Sports Fans Consumer Trends 2019

Report by Alistair Taylor

6 Aug 2019

£3,000.00 excl. VAT

peak attention economy

attention economy

value proposition

Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights. Pay-TV has the...

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Sports Viewing 2018
SVOD Taking Over?

Report by Alistair Taylor

17 Jan 2019

£5,000.00 excl. VAT

peak attention economy

Audience behaviour

consumption habits

20,000-Foot View: Facing the menacing presence of streaming alternatives, TV networks find themselves under growing pressure to ensure that viewing patterns are strong enough to deliver a return on expensively...

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