Reports: Hybrid SVOD

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Friction TV
Addressing the user experience disconnect in streaming TV

Tim Mulligan

October 2022

Apple

Video

Netflix

Streaming TV is now the default way to consume TV content. However, the streaming TV era is now the friction TV era, due to the fragmented nature of the direct-to-consumer (D2C) siloed, competing brands....

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Hybrid shock
How ads will change SVOD

Tim Mulligan

August 2022

Video

Amazon

Apple TV

The combined effects of market saturation for subscription video on demand (SVOD) alongside a growing cost-of-living crisis are forcing pureplay SVOD services to modify their ad-free propositions. Disney-owned...

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