Reports: games engagement

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Profiling single-player versus multiplayer gamers A generational changing of the guard

Games companies’ video opportunity From marketing to monetisation

Gamers & entertainment merchandise

Monetising Fandom Unlocking growth beyond games