Reports: Critical Developments

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cover image for The Post-Peak Attention Economy

The Post-Peak Attention Economy
What’s Next for Entertainment?

Karol Severin

12 Sep 2019

Free Report

Consumer behaviour Apple Spotify

With only 24 hours in a day and an ever-growing number of entertainment services competing for consumer choice to spend them on, consumers have reached the limits of their available time – and therefore attention – to allocate to propositions across the digital market.

Cover image for Truth and Trust in the Era of Fake News

Truth and Trust in the Era of Fake News

Mark Mulligan

30 May 2019

Apple Spotify Deezer

The second half of the 2010s have become a watershed moment for news. The combination of the manipulation of social platforms by political agents, the growing effect of consumers’ personal filter bubbles and the quasi-legitimisation of unscrupulous news outlets have undermined audience trust across the whole political spectrum.

Cover image for Four Marketing Principles for the Digital Economy

Four Marketing Principles for the Digital Economy
1.0

Georgia Meyer

14 Mar 2019

digital content context amazon studios

The ascent of the digital economy has resulted in a radical change of marketing principles, the consequences of which have not yet been sufficiently understood. This report outlines four marketing principles derived from the new rules shaping measurement, creativity, purchase behaviour and consumer agency in the digital economy.

Cover image for The Voice Market and Behaviour Trends Overview

The Voice Market and Behaviour Trends Overview

Karol Severin

11 Mar 2019

Facebook Twitter iPhone

Despite being far from the mainstream at 9% penetration, voice control activity has established itself firmly in certain pockets of the digital entertainment landscape, be it among music subscribers in terms of entertainment or among Snapchat users within social media.

Cover image for Quarterly Digital Content Trends Q4 2018

Quarterly Digital Content Trends Q4 2018

Tim Mulligan

23 Jan 2019

Spotify YouTube Deezer

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2017 and Q4 2018 across music, video, games and social.

Cover image for Quarterly Digital Content Trends: Q3 2018

Quarterly Digital Content Trends: Q3 2018

Zach Fuller

19 Dec 2018

Apple Spotify Amazon

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada, Mexico, Brazil, Japan, Germany Sweden and Australia. The report explores how consumer behaviour in usage and expenditure for various formats stand as of Q3 2018, across music, video, games and social.

Cover image for 5G: Use Cases, Hurdles and Opportunity

5G: Use Cases, Hurdles and Opportunity

Mark Mulligan

12 Dec 2018

Amazon telco mobile carriers

5G promises to be the next big step change both in telco business models and the digital content economy. The arrival of 5G will supercharge the business models of many companies across infrastructure and services but the outlook is less promising for others who are at risk of having their core revenue streams disrupted.

Cover image for Managing Fandom

Managing Fandom
Competing For Audience Attention Across Content Formats

Georgia Meyer

16 Nov 2018

digital natives Netflix hulu

In the distributed digital landscape audience overlaps are sometimes unexpected and nuanced; the competition for attention goes beyond the simple binary choices of one TV show or another – i.e. video subscribers can be gamers too. The battleground is about time spent with content – of a broader type, including games.

Cover image for MIDiA Research Predictions 2019

MIDiA Research Predictions 2019

Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller

8 Nov 2018

Apple Spotify YouTube

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Companies and brands mentioned in this report: ABC, Alibaba, Alphabet, Amazon, Amazon Prime Video, Apple, Apple Music, AT&T, BBC, BT, BT Sports, BT T...

Cover image for Streaming Media Consumption

Streaming Media Consumption
Video Leads The Way

Zach Fuller

22 Oct 2018

Subscriptions Streaming Apple

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q2 2017 and Q2 2018 across music, video, games and social.

MIDiA Spotlight: Brand Fans
Streaming Companies Top Brand Rankings

Georgia Meyer

4 Oct 2018

Music streaming Fandom Video streaming

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Streaming Giants Have the Biggest Brand Fan Audiences Brand Fan Penetration for Leading Technology and Consumer Electronics Brands, Q1 2018 Differentiated brand propositions are increasingly required in a technology and media landscape flooded ...

Cover image for MIDiA Data Spotlight: Home Technology

MIDiA Data Spotlight: Home Technology
Ownership is Going Both Deep and Wide

Mark Mulligan

28 Sep 2018

Apple TV wireless speakers Amazon Echo

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: The Digital Home is Becoming Increasingly Sophisticated Household Ownership of Digital Technology, Q1 2018 The ‘digital home’ was a term that rose to prominence in the mid 2000s as the first generation of home router centred devices started...

Cover image for The Paywall Challenge

The Paywall Challenge
Locking Away Digital’s Most Valuable Consumers

Georgia Meyer

21 Sep 2018

Spotify YouTube SoundCloud

Music and video subscribers are the most influential amongst their peer groups and are some of the most valuable segments for advertisers and brands. The fact that they spend an increasing portion of their time behind ad-free paywalls, represents a growing challenge for marketers.

Cover image for Quarterly Digital Content Trends: Q2 2018

Quarterly Digital Content Trends: Q2 2018

Mark Mulligan

18 Sep 2018

Streaming Streaming Music US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q2 2017 and Q2 2018 across music, video, games and social.

Cover image for India’s Digital Consumers

India’s Digital Consumers
Race to Win The Next Billion Intensifies

Georgia Meyer

24 Aug 2018

Spotify Google Facebook

A large portion of the globe’s next one billion digital consumers are going to come online in India. These consumers are characterised by swift adoption of digital spending habits, having leapfrogged PCs and experiencing the internet for the first time via mobile phones.

Cover image for Paid News Digital Subscriptions

Paid News Digital Subscriptions
Bubble or Breakthrough?

Zach Fuller

22 Aug 2018

Subscriptions Google Facebook

Still feeling imbued with the often cited ‘Trump bump’, paid news media subscriptions continued their healthy growth trajectory throughout 2017 and into the first quarter of 2018. The market, excepting China and India, grew largely in symmetry with other digital behaviours, as premium news brands continued to make their case as a credible alter...

Cover image for Tech Majors Market Shares Q2 2018

Tech Majors Market Shares Q2 2018
A Tale of Mixed Fortunes

Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

10 Aug 2018

Apple Spotify YouTube

Q2 2018 delivered contrasting milestones for the tech majors with Apple becoming the first company to have a trillion-dollar market capitalisation while Facebook simultaneously saw the single biggest one-day loss in market capitalisation in the history of US stock exchanges.

Cover image for Advertising in China

Advertising in China
Reaching the Most Digitally Savvy Consumers

Georgia Meyer

24 Jul 2018

emerging markets music streamers SVOD

Streaming, both music and video, are in the early follower phase of consumer adoption in China. While they are still niche consumer segments, their behaviours will become more widely adopted. Chinese consumers in these segments increasingly curate their content, including the extent to which they pay attention to the advertising messages they recei...

Cover image for Quarterly Digital Content Trends: Q1 2018

Quarterly Digital Content Trends: Q1 2018

Mark Mulligan

29 Jun 2018

Streaming Streaming Music US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q1 2018 across music, video, games and social.

Cover image for Tech Majors Market Shares Q1 2018

Tech Majors Market Shares Q1 2018
Advertising and Subscriptions Power Growth

Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

7 Jun 2018

Subscriptions Streaming Apple

In Q1 2018 advertising revenue and services revenue drove strong growth for the tech majors – Alphabet, Amazon, Apple, Facebook, with Alphabet and Apple retaining their respective leads in each of those revenue segments but losing market share. Subscriptions were also a big part of the Q1 narrative; Amazon and Apple highlighted significant subscr...

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