Reports: consumer
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Streaming drivers Retention and acquisition behaviours and attitudes
From fans to superfans What’s missing from the games industry
MIDiA Research 2026 predictions Change is the constant
Cross-platform success Using social platforms to build audience and fandom
The winning formula for Grand Theft Auto VI Games pricing strategy
H1 2025 music metrics Mixed fortunes
Defining entertainment superfans Characteristics, categories, and commercial impact
Social as the home of online scenes Going beyond viral moments
The future of creator apps Fuelling engagement with fandom
Music consumer behaviour Q1 2025 Mixed signals
Beyond the hype AI music creation in 2025
Social audiences are fragmenting Social platform user profile
UK media consumption Q4 2024 A mature market with niche growth prospects
Breaking saturation Music streaming pricing strategy
