Reports: cd buyers

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: YouTube and Radio Dominate Music Consumption Key Music Consumption and Purchasing Behaviour, Q1 2018 Music consumption and spending is more diversified than ever, with traditional formats still holding on to their loyal legacy audiences, while adoption of newer formats accelerates, especially among younger consumers.

The CD was the catalyst for the record labels’ apogee but now resembles a product strategy time bomb ticking away. With all the momentum of streaming it is tempting to discount CD buyers as an inconvenient legacy of the physical era, a format anomaly that will soon pass.