Blog: viewers

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The Last Dance – ESPN Raining Threes

Alistair Taylor

18 May 2020

Adam Silver

bundle

Chicago Bulls

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, US broadcaster ESPN played its trump card to capitalise on the thirst for stimulating content during lockdown.

min read

Why the UFC Wants to Replicate the Yao Ming effect

Alistair Taylor

25 Jun 2019

athlete

audience culture

brand leverage

The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice a truly global following, the NBA have become synonymous with Chinese sports fans, and offers a template for the Ultimate Fighting Championship (UFC) to grow its international fanbase.

min read