universal blog by MIDiA Research

Blog: universal

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Forget TikTok trends; the scene is TikTok itself

Blog post by Hanna Kahlert

4 Apr 2024

TikTok

social

Marketing

Much of marketing today focuses on chasing the latest TikTok trend. Catching the ‘next big thing’ just as it is taking off, then watching the cultural clout dissolve as the trend disappears as quickly...

Line change for the NHL: COVID-enforced innovation arrives as ‘D-Day’ commences

Blog post by Alistair Taylor

7 Jan 2021

D-Day

Year 0

Sporting rights

With 2021 commencing, the start of ‘ D-day’ or ‘ Year 0’ for sporting rights is upon us, as the major domestic sports rights start coming up for renewal. Nowhere is ‘D-day’ for sporting rights...

The Three Eras Of Paid Streaming

Blog post by Mark Mulligan

28 Jul 2017

3 ages of streaming

3 eras of streaming

3 phases of streaming

Streaming has driven such a revenue renaissance within the major record labels that the financial markets are now falling over themselves to work out where they can invest in the market, and indeed whether...

The Art of Windowing: Why 4:44 is a Different Kind of Exclusive

Blog post by Zach Fuller

5 Jul 2017

4:44

apple music

beyonce

For a brief moment last year, windowing seemed like the future of music streaming. Already common practice in the film-industry, the strategy was being touted as a way of utilising artist fan engagement...