Blog: radio takes on streaming

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Just What Is a Podcast, Anyway?

Mark Mulligan

17 Jan 2020

Audio

audio strategy

Media

The podcast market – as with all media – is going through dramatic change, stretching the very meaning of what podcasts even are. To understand this fast-changing market, it is important to think...

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Spotify and the Car: Old World, New Tech

Zach Fuller

29 Aug 2019

Google

music streaming strategy

radio takes on streaming

Spotify's latest ad is a not-so-subtle push in its most important strategic territory: the car. The campaign, titled 'Spotify for the Ride' , emphasises the ‘soundtrack to your life’ element of the...

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Join Us At ‘Radio Is Streaming’s Next Frontier’

Mark Mulligan

22 Jan 2018

Gibson

Gibson brands

midia

I’m very pleased to announce that MIDiA is hosting a special industry event on Wednesday 7 th February at Gibson Brands incentral London, in partnership with 7digital. The event ‘Radio Is Streaming’s...

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