Blog: Paywalls

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The NFL and Pizza Hut: Future-Proofing with E-Sports

Alistair Taylor

18 Oct 2019

ad responsiveness

addressable audience

advert experimentation

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became the first brand to secure naming rights for a virtual football stadium in an agreement with Madden NFL creator EA Sports.

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Could a Recession Change the Tide for Sports Rights Allocation?

Alistair Taylor

24 Sep 2019

additive services

all-encompassing offering

AppleTV+

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards prioritising reach over revenue.

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Is Cricket the New ‘Greatest Show on Turf’?

Alistair Taylor

19 Jun 2019

21st Century Fox

ad skippers

addressable audience

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was viewed as an unrivalled opportunity to advertise brands, products, and movie trailers to the masses that tune in (or increasingly stream) to watch the showpiece for the world’s most valuable league .

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Superstars and Specialist Services: Will OTRO Bring Value to Fans, Footballers and their Financiers?

Georgia Meyer

7 Dec 2018

digital content

Mobile content

niche audiences

As debates on the sustainability of various digital content business models continue to play out live, OTRO, a new entrant to the market offers an opportunity to marry competing points of view. OTRO: the overview Otro is a new digital content offering for football fans: exclusive content, documentaries, competitions and access to personal moments with the world’s top players will populate this new $3.

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