Blog: maus

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Can LiveScore learn valuable lessons from Eleven Sports’ UK failings?

Alistair Taylor

24 Aug 2020

Streaming insurgent LiveScore launched its first ever over-the-top (OTT), ad-supported direct-to-consumer (D2C) streaming proposition in the UK back in June, harbouring a similar rights portfolio to that of Eleven Sports’ failed proposition back in 2018 .

Demographic cliff: Is gaming sports’ biggest problem?

Alistair Taylor

14 Aug 2019

aging audience daily active usage daus

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports content ? MIDiA argues… both.

Tencent Renewal: NBA the Envy of Global Sports Rights Holders?

Alistair Taylor

1 Aug 2019

CBA Chinese Basketball Association custom interactive services

The National Basketball Association (NBA) and Chinese tech conglomerate Tencent have announced a five-year extension of their existing partnership, with Tencent acting as the NBA’s official digital partner until the culmination of the 2024/2025 season.