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Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Alistair Taylor
activity gap
broadcast
Brondby
In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now it is almost as if Nike consulted FIFA on its latest marketing campaign ‘Play Inside, Play for the World’, imploring enamored fans to play for the 7.
min read
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