Blog: FIFA Women’s World Cup

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Premier League Acknowledges Priorities Have Changed During Lockdown

Alistair Taylor

11 Jun 2020

artificial crowd noise

Attention

BBC One

The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports...

min read

Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Alistair Taylor

6 Mar 2020

business model

consumption habits

cricket

Six Nations organisers are reportedly considering awarding the exclusive distribution rights for its annual competition to pay-TV operator Sky, in an unprecedented £300 ($384) million deal. Organisers...

min read

Is YouTube MLB’s Answer to Tap into Younger Audience?

Alistair Taylor

29 Jul 2019

baseball

cable consumption

Channel 4

On July 18 th , Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019 . YouTube’s...

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Is Pay-TV killing off Niche Sports?

Alistair Taylor

4 Jul 2019

Awareness

BBC

BBC One

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding...

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