Blog: Colin Kaepernick

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Creators Versus Distributors: What Happens When Brands Can No Longer Rely on Their Content?

Hanna Kahlert
At the risk of sounding like a broken record, technology is completely altering the relationship between ‘creators’ and distributors – and it is doing so in a way which is empowering the independent agency of creators, while leaving those companies that focus upon the distribution of their work increasingly scrambling to justify the ROI between content provision and monetisation.
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Nike Has Initiated A New Era for Politicised Brands

Georgia Meyer
Nike’s choice to use Colin Kaepernick as one of the faces of its Just Do It slogan anniversary campaign is the latest – but as yet unmatched in scale – step in overt brand politics. The issue which Nike has just dived into, has to be one of the most profoundly personal and local – and at the same time, national-conscience defining – issues of US politics on the table today.
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