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Blog: audience culture

Why the UFC Wants to Replicate the Yao Ming effect

Cover image for Why the UFC Wants to Replicate the Yao Ming effect
Blog post by Alistair Taylor
25 Jun 2019
athlete
audience culture
brand leverage
The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice a truly global following,…
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