MIDiA Blog - Page 53

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why we could see Epic Games gradually turn Fall Guys into free to play?

Cover image for Why we could see Epic Games gradually turn Fall Guys into free to play?

Karol Severin

28 May 2021

Fall Guys characters are venturing out into Super Bomberman’s free-to-play new release. It is the first time a Fall Guys character crosses over to another game. It is an interesting way to market a paid game to wider audiences and raise awareness for Fall Guys – a marketing push it needs if its business model is to remain unchanged in the long term.

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Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention

Cover image for Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention

Hanna Kahlert

27 May 2021

Facebook is now old enough that there are teenagers on it that are younger than it is. In the time that it has been around, it has reinvented social media . It has also had to do some reinventing of itself, adding to its portfolio image-sharing app Instagram and end-to-end encrypted messaging service WhatsApp to form a powerful trifecta dominating mainstream digital socialisation.

min read

Hi-Res audio: It’s all about a maturing market

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Mark Mulligan

21 May 2021

Apple and Amazon made a splash this week by integrating Hi-Res Dolby Atmos audio into the basic tiers of their streaming services . The timing, i.e. just after Spotify started increasing prices, is – how shall we put it, interesting .

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UGC vs. Premium: Is the video valuation bubble big enough to burst?

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Hanna Kahlert

21 May 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market.

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This time Amazon really does have Bond in its sights

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Tim Mulligan

20 May 2021

MGM , which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.

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Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Cover image for Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Karol Severin

17 May 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy.

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The reign of the superstar is over

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Hanna Kahlert

13 May 2021

Media and Marketing

Cultural trends

It is growing ever-more difficult to generate a singular ‘big hit’. Awards shows have always had their issues with keeping relevant, but with streaming for both music and video exponentially increasing the amount of content released while simultaneously diluting the social context around big releases, a saturated attention environment makes it increasingly difficult to judge just what is ‘award worthy’ – and who it is that will care.

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The rise of the silver streamer

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Tim Mulligan

11 May 2021

Silver Streamer

Video streaming

MIDiA’s webinar last month on future-proofing growth and curtailing subscriber churn post-pandemic focused on the emerging trends which will define the next year as we emerge from the COVID crisis, and how to retain newly-acquired streamers gained during the great lockdown boom of 2020/21.

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Quick take: Epic doubles down on expression and creation with the acquisition of ArtStation

Cover image for Quick take: Epic doubles down on expression and creation with the acquisition of ArtStation

Karol Severin

10 May 2021

Epic Games embarked on the journey of attracting third-party developers a while ago , but it has now made a significant step towards building up a go-to marketplace and distribution centre for designers and creators of digital art and in-game items.

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Growth drivers – what comes after streaming

Cover image for Growth drivers – what comes after streaming

Mark Mulligan

7 May 2021

The pandemic-defined 2020 was an outlier year across digital entertainment, with the extra 12% of time consumers spent with entertainment boosting everything, including music. One of the effects was that streaming grew more than it would have otherwise, delaying the inevitable slowdown in streaming revenue growth.

min read

Beyond Consumption: A New Era for Entertainment

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Hanna Kahlert

6 May 2021

attention recession

covid-19 impact

covid-19 entertainment boom

Long-term trends which should have taken years to manifest have come to fruition seemingly overnight. The great lockdown has driven digital-first behaviours mainstream, increasing time and money spent with entertainment, and fuelled prolific releases of platforms, content, and subscription options.

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Why Netflix is now the canary in the peak streaming coal mine

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Tim Mulligan

5 May 2021

After 10 years of uninterrupted growth, culminating in the entertainment bonanza of the great lockdown of 2020, Netflix is now post-growth after missing Q1 subscriber targets. Cue a 10% fall in Netflix’s share price, and angst-ridden analytical pieces about how Netflix is now losing market share, both in absolute growth (the streaming service missed its Q1 2021 subscriber target), and in engagement time.

min read

Staggered vaccine rollouts will prime entertainment for (further, faster) innovation

Cover image for Staggered vaccine rollouts will prime entertainment for (further, faster) innovation

Hanna Kahlert

4 May 2021

Media and Marketing

The ‘light at the end of the tunnel’ of COVID-19 is theoretically drawing closer. Yet, as we blogged about last week , staggered vaccine rollouts mean that the ‘new normal’ will begin for some consumers sooner than others – painting a year-ahead picture of a global marketplace as different and difficult to predict as from this time last year.

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Fandom vs Format: Formula One is driving through a new sprint format to push engagement

Cover image for Fandom vs Format: Formula One is driving through a new sprint format to push engagement

Srishti Das

30 Apr 2021

Formula One was one of the many hard-hit sports with the onset of COVID-19 due to its fanless stands. The sport found itself in a crunch with limited sponsorship deals, as cities backing out due to the reduced value the sport offered to the empty streets and stands in host cities.

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How should we celebrate fame in today’s music business?

Cover image for How should we celebrate fame in today’s music business?

Keith Jopling

29 Apr 2021

Doom scrolling on socials is something I try to avoid, but like most 21st century humans living through the pandemic life, I occasionally fall short. Such as this weekend when scrolling through Instagram I came across Flea’s feed (he of the Red Hot Chili Peppers).

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Spotify pushes prices up, but do not expect dramatic effects

Cover image for Spotify pushes prices up, but do not expect dramatic effects

Mark Mulligan

27 Apr 2021

spotify pricing

streaming pricing

Spotify finally announced a significant price increase, raising prices in the UK and some of Europe, with the US set to follow suit. The increases affect Family, Duo and Student plans. The fact that streaming pricing has remained locked at $9.

min read

The case for next-generation spectator modes in games

Cover image for The case for next-generation spectator modes in games

Karol Severin

26 Apr 2021

The increasing need for digital expression, co-creation, and managing friction in the saturated attention economy presents a lucrative opportunity to bring the in-game spectating experience to the next level.

min read

The first virtual Oscars makes the Academy Awards look a lot like the real world

Cover image for The first virtual Oscars makes the Academy Awards look a lot like the real world

Tim Mulligan

26 Apr 2021

Yesterday saw the 93rdAcademy Awards take place. Better known to the movie-consuming public as the Oscars, the 2021 ceremony was ground breaking in a number of crucial ways. Despite being held (as ever) in LA, the twin venues of Union Station and Dolby Theatre were the COVID-complaint hubs of the first ever virtual Academy Awards ceremony, making the prestigious Oscars join the long list of live events which are now performed primarily in the digital ether.

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Super League feels the cost of forgetting fans

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Hanna Kahlert

23 Apr 2021

Sports has an age problem among its audiences. Around half of consumers over the age of 45 watch live sports on TV, dropping to less than a third of those under the age of 24 as of Q1 2021 (source: MIDiA Research Consumer Survey).

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The social studio will empower the next million producers

Cover image for The social studio will empower the next million producers

Kriss Thakrar

23 Apr 2021

MIDiA recently explored the concept of the social studio and the more sophisticated tools for creation that are being embedded in social media platforms. It did not take long for this to go from concept to reality with Facebook’s Sound Studio announcement.

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