MIDiA Blog - Page 50

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The oncoming fandom crisis

Cover image for The oncoming fandom crisis

Mark Mulligan

10 Sep 2021

The Chinese authorities’ crackdown on fandom represents the first major growing pain for the global fandom economy. Tencent Music Entertainment (TME) will likely be the bellwether of this shift, with two thirds of its revenues coming from non-music (i.

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Government intervention in digital entertainment and social media is now a reality

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Hanna Kahlert

9 Sep 2021

The tension between rapidly innovating tech and government regulations seems to be peaking at long last. China has made the first comprehensive move to crack down on digital entertainment , with children under 18 now regulated to no more than three hours of gaming per week and one hour per day on weekends.

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Quick take: Word of mouth is no longer the single most powerful games discovery tool

Cover image for Quick take: Word of mouth is no longer the single most powerful games discovery tool

Karol Severin

3 Sep 2021

games discovery

Do you know the saying ‘ word of mouth is the most powerful marketing tool ’? Well, things are changing - or at least evolving. MIDiA’s Q2 2021 consumer survey states that 25% of consumers typically discover new games on social media feeds – the same penetration rate as consumers who stated that they discover games ‘from personal recommendations’.

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Kanye just obliterated the creative full stop

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Mark Mulligan

3 Sep 2021

music product strategy

Kanye West knows how to stir things up, not least in making us rethink what music is and nudging us away from considering it as linear and static. First there was his announcement that Life of Pablo was a “ living, breathing, changing creative expression ”, and now there is his Donda Stem Player - which we wrote about here last week.

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The games universe is driving the rise of global football fandom

Cover image for The games universe is driving the rise of global football fandom

Srishti Das

3 Sep 2021

English Premier League

Sport is built on the pillar of fandom, with a global network of passionate fanbases who are driven by different sporting cultures across the world. Football is a prime global example of this, with multiple popular leagues and tournaments spread out over the year.

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Not all short-form video is created equal

Cover image for Not all short-form video is created equal

Hanna Kahlert

3 Sep 2021

short form video

Over the last year, TikTok has more than doubled its weekly active user base across all demographics, surviving legislative threats in the US and becoming a trend setter across entertainment. New music artists are starting their careers on the app, and Addison Rae is now starring in a Netflix remake of a classic 2000’s film, He’s All That .

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Why Real Madrid TV believes that premium sport will thrive in an AVOD environment

Cover image for Why Real Madrid TV believes that premium sport will thrive in an AVOD environment

Tim Mulligan

1 Sep 2021

Why Real Madrid TV believes that premium sport will thrive in an AVOD environment Last week, Roku and Tubi TV announced that Real Madrid TV is being added to their AVOD services. Both the Roku Channel and Tubi TV are at the forefront of the AVOD disruption that is sweeping through the video industry.

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Creator tools are changing the power dynamic of audiences and platforms

Cover image for Creator tools are changing the power dynamic of audiences and platforms

Hanna Kahlert

31 Aug 2021

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the slowing growth of Spotify and the pandemic-driven struggle of independent artists to make revenue on their creative output.

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Chinese limits on gaming are more about the long-term, rather than short-term impacts

Cover image for Chinese limits on gaming are more about the long-term, rather than short-term impacts

Karol Severin

31 Aug 2021

Audience engagement

A new regulation announced by the National Press and Publication Administration issues new rules around games engagement of under 18s. As reported by the Wall Street Journal, the new rules will allow no online video games to be played during the school week, and only permits one hour of play per day on Fridays, weekends and public holidays.

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The D2C challenge of engaging the silver streamers

Cover image for The D2C challenge of engaging the silver streamers

Tim Mulligan

26 Aug 2021

Audience Insight

The biggest demographic shift in streaming over the previous 18 months has been the rise of the sliver streamer (the 55+ age group who have been pulled into streaming video consumption, following the great lockdown of 2020/21).

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Fluid audio is here, and music is about to meet its next mp3 moment

Cover image for Fluid audio is here, and music is about to meet its next mp3 moment

Kriss Thakrar

26 Aug 2021

Kanye West has released the Donda Stem Player, a handheld remixing speaker that can interact with music, as a way to create a personalised experience with his new album. However, this is not just an interactive speaker for consuming Kanye’s new musical project - it is a creator tool to remix any recording, as shown by a video of the device splitting Marvin Gaye’s What’s Going On into distinct parts.

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Middle East’s ESMAA points the way for music rights in emerging markets

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Srishti Das

20 Aug 2021

emerging markets

The importance of emerging markets for the next growth story in the music industry is resulting in labels and streaming services prioritising growth in these territories. In addition to resolving the industries growth problem, these new markets are going to change the superstar business.

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Roblox continues its growth story narrative, but cannot escape the Covid-bounce effect

Cover image for Roblox continues its growth story narrative, but cannot escape the Covid-bounce effect

Karol Severin

20 Aug 2021

financial results

Roblox reported on its Q2 2021 results this week. Indeed, a continuation of the company’s growth story with bookings surpassing $665 million, up 35% year-on-year. On paper, the 127% YoY growth of revenue looks even more impressive.

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Does Netflix now need to Disney-fy itself?

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Tim Mulligan

18 Aug 2021

Netflix Q2 2021

Q2 2021 has brought global streaming hegemon Netflix up against the irresistible D2C force that is Disney+. Netflix’s 1.5 million net subscriber additions in Q2 contrasted heavily with the 12 million net additions added by Disney+ over the same period.

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Hip hop fandom is driving the music business' future in gaming, live streaming and beyond

Cover image for Hip hop fandom is driving the music business' future in gaming, live streaming and beyond

Kriss Thakrar

17 Aug 2021

The music industry is at a pivot point as new ways of interacting and monetising music arise with unprecedented speed. Kanye West’s Donda live stream generating $7 million in merch sales demonstrates the financial scalability of a unique live stream event that cannot be replicated in the on-demand era.

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The music industry’s gaming experience is growing beyond traditional sync and licensing

Cover image for The music industry’s gaming experience is growing beyond traditional sync and licensing

Srishti Das

13 Aug 2021

virtual concert

The pandemic didn’t give rise to live streaming concerts. However, it played a key role in their rapid adoption over the last 18 months. Virtual events were kickstarted with 327 million streams of online concerts in 2020 with 9% of those viewers regularly viewing live concerts.

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Can Spotify break out of its lane?

Cover image for Can Spotify break out of its lane?

Mark Mulligan

13 Aug 2021

After years of relative stability, music consumption is shifting, with the DSP streaming model beginning to lose some ground as illustrated by the major labels growing streaming revenue by 33% in Q2 2021 while Spotify was up by just 23%.

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Facebook just got into social music; the industry should take note

Cover image for Facebook just got into social music; the industry should take note

Hanna Kahlert

12 Aug 2021

social music app

Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music side, we (should) have known that social music will be the next stage of innovation for the industry essentially since TikTok started rocketing users to stardom overnight, as meanwhile young people – digital natives who tend to be hyper-social – started to pick up instruments at unprecedented rates .

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A handful of sports dominate fandom among esports viewers, but opportunity still exists for many

Cover image for A handful of sports dominate fandom among esports viewers, but opportunity still exists for many

Karol Severin

11 Aug 2021

Sports are increasingly executing on the overlap between gaming and esports. A handful of sports have established a strong foothold and lead among esports viewers. Data shows, however, that the still-emerging esports viewer segment provides opportunities across the sports fan spectrum.

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Why Spotify’s creator strategy needs to pay more attention to fans

Cover image for Why Spotify’s creator strategy needs to pay more attention to fans

Kriss Thakrar

10 Aug 2021

Spotify’s shift towards becoming an audio platform encompasses a push to become a creator-first business, with a vision of 50 million creators supplying content to a billion users. However, the company’s focus on creators and users may be coming at the expense of artists and fans.

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