MIDiA Blog - Page 51

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

MIDiA is recruiting for a Business Development Manager

Cover image for MIDiA is recruiting for a Business Development Manager

Mark Mulligan

9 Aug 2021

Media and Marketing

Building on our continued success in 2021, MIDiA is recruiting for a new Business Development Manager. The successful candidate in this role will lead MIDiA’s commercial activities across video and games, building on our existing client base of leading global companies in these sectors.

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The record labels are weaning themselves off their Spotify dependency

Cover image for The record labels are weaning themselves off their Spotify dependency

Mark Mulligan

6 Aug 2021

The major labels had a spectacular streaming quarter, registering 33% growth on Q2 2020 to reach $3.1 billion. Spotify had a less impressive quarter, growing revenues by just 23%. After being the industry’s byword for streaming for so long, Spotify’s dominant role is beginning to lessen.

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Fandom’s Icarus phenomenon: The hype cycle of the attention economy

Cover image for Fandom’s Icarus phenomenon: The hype cycle of the attention economy

Hanna Kahlert

6 Aug 2021

attention economy peak

Attention economy

Fandom is now entrenched as the success determinator of the saturated attention economy. With so much entertainment competing at all times, it is sentiment which draws audiences back for more. Rather than purely “I like this” – there is, after all, so much to like – fandom is more than the substantive quality of productions or storytelling.

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How Screen iL plans to tackle piracy by taking local content to the Israeli diaspora

Cover image for How Screen iL plans to tackle piracy by taking local content to the Israeli diaspora

Srishti Das

2 Aug 2021

In an D2C era dominated by established global propositions such as Netflix and heavily backed global content brands such as Disney+, an Israeli start up called Screen iL is coming to market with something different.

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Quick Take: The metaverse – expect goldrush by many, market domination by a few

Cover image for Quick Take: The metaverse – expect goldrush by many, market domination by a few

Karol Severin

2 Aug 2021

Media and Marketing

After years of pioneering, tinkering and iteration, the concept of metaverses is moving closer to the mainstream in media and entertainment, in particular in games and social media, for example. In the words of Bill Gates, people tend to overestimate the short-term impact and underestimate the long-term impacts.

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Labels are going to become more like VCs than they probably want to be

Cover image for Labels are going to become more like VCs than they probably want to be

Mark Mulligan

30 Jul 2021

artist accelerators

When you are in the midst of change it can be hard to actually see it. Right now, the music business is undergoing a consumption paradigm shift that is changing the culture and business of music. Streaming may be well established and maturing in many markets but the market impact will continue to accelerate as behaviours continue to evolve and bed in.

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Music is no longer about consumption, but participation (and women are leading the charge)

Cover image for Music is no longer about consumption, but participation (and women are leading the charge)

Hanna Kahlert

27 Jul 2021

The mainstream shift to digital-first life in the last year and a half has affected video content production, games sales, and social media habits. It has also (notably) exacerbated the music industry shift to independent artists and music streaming revenue woes – both of which are now raising existential questions as to the future culture of music.

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What is an artist in the age of creators?

Cover image for What is an artist in the age of creators?

Kriss Thakrar

26 Jul 2021

MIDiA has previously explored what it means to be a superstar in today’s industry. Here we go deeper into the fundamental of what it is to be an artist. YouTuber, boxer and rapper KSI achieved his first number 1 on the UK charts after releasing his new album, All Over the Place.

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“First day, first show” – Premium video on demand’s potential in India

Cover image for “First day, first show” – Premium video on demand’s potential in India

Srishti Das

26 Jul 2021

India is home to one of the world’s largest and most successful film industries. However, 2020 was rife with economic setbacks across the entertainment industry due to the pandemic. The film industry was expected to perform poorly as lockdown measures restricted the operations of movie theatres.

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What Steam Deck, Netflix, Zoom, Peloton and Pro Evolution Soccer tell us about the future of games distribution

Cover image for What Steam Deck, Netflix, Zoom, Peloton and Pro Evolution Soccer tell us about the future of games distribution

Karol Severin

23 Jul 2021

content distribution

Due to some unforeseen circumstances, I had to take some time off in the last two weeks. It is never good to have to step away from the buzz of daily games industry developments, but the silver lining is that the brief pause enabled me to look at seemingly unrelated games news of the last two weeks in one chunk; a true , as we call it at MIDiA.

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Spotify and music listening 10 years from now

Cover image for Spotify and music listening 10 years from now

Mark Mulligan

23 Jul 2021

music listening

July marks ten years since Spotify’s US launch. Although the tendency among some is to consider this ‘year zero’ for streaming (thus ignoring everything that had happened in prior years both within and outside of the US) it does present a useful opportunity to reflect on what the next decade might hold for Spotify.

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Why music underpins the culture of our ‘new normal’

Cover image for Why music underpins the culture of our ‘new normal’

Hanna Kahlert

22 Jul 2021

Media and Marketing

Audience Insight

The recent UK DCMS committee findings on streaming – namely, that artists should receive a greater share of streaming revenues – is merely one facet of the growing pains of a music industry reshaped by streaming and having evolved, willingly or not, into a digital-first proposition.

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Euro 2020 – a pandemic-driven standout success

Cover image for Euro 2020 – a pandemic-driven standout success

Hanna Kahlert

15 Jul 2021

This last weekend saw the finals of the delayed UEFA Euro 2020, with Italy the winners. Footage of crowds over the preceding week’s semi-finals showed crowds flooding the streets; social media feeds filled with screen-capped memes and related socio-political commentary.

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On the cusp of an AVOD era – takeaways from the MIDiA AVOD webinar

Cover image for On the cusp of an AVOD era – takeaways from the MIDiA AVOD webinar

Tim Mulligan

12 Jul 2021

Last Wednesday’s MIDiA AVOD webinar was full of promise about ad-supported video on demand, and its ability to transition from its current niche user base into a mainstream video streaming proposition.

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Global music subscriber market shares Q1 2021

Cover image for Global music subscriber market shares Q1 2021

Mark Mulligan

9 Jul 2021

music subscribers

subscriber market shares

The music industry’s growing obsession with declining ARPU will continue to colour the outlook for the global streaming market in revenue terms, but the positive driver of this equation is the rapid growth of music subscribers.

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Is 2021 the start of the great content reset?

Cover image for Is 2021 the start of the great content reset?

Hanna Kahlert

8 Jul 2021

Media and Marketing

The coronavirus pandemic has hastened a shift to digital life, creating unprecedented opportunity for entertainment. Streaming is now the default for video and music consumption for mainstream consumers, bumped up by the 12% of additional entertainment time during the pandemic.

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Redefining global sounds through local cultures – the role of homegrown services in emerging markets

Cover image for Redefining global sounds through local cultures – the role of homegrown services in emerging markets

Srishti Das

6 Jul 2021

emerging markets

Music streaming

In developed music markets, streaming was an outcome of the recorded music industry. Creators and labels released music, and streaming services created a simpler experience for listeners in already mature markets.

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How AVOD unlocks the mainstream consumer

Cover image for How AVOD unlocks the mainstream consumer

Tim Mulligan

6 Jul 2021

MIDiA Research AVOD Webinar

Now that the direct-to-consumer revolution is now in its second year of being a mainstream proposition, following the D2C Big Bang Moment of 2019 , the TV industry is wrestling with the transition of the non-subscription part of the industry into the streaming ecosystem.

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Emerging markets may be about to change the superstar business

Cover image for Emerging markets may be about to change the superstar business

Mark Mulligan

2 Jul 2021

emerging markets

anglo repertoire

The traditional recorded music business was all about selling units, which naturally meant that the most important markets were not the most populous but the wealthiest. Throughout the late 20thcentury this created a ‘global’ market that was dominated by North America, Europe and a few others.

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From creator tools to commercial tools

Cover image for From creator tools to commercial tools

Kriss Thakrar

1 Jul 2021

Creator tools are taking an evolutionary step toward commercially empowering creators. Live streaming tool Happs’ recent $4.7 million investment is a relatively small yet significant bet that the future of creator tools in live streaming and beyond is not solely in tools designed to create content.

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