Blog - Page 56

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Global music subscriber market shares Q1 2021

Mark Mulligan

9 Jul 2021

music subscribers subscriber market shares Streaming

The music industry’s growing obsession with declining ARPU will continue to colour the outlook for the global streaming market in revenue terms, but the positive driver of this equation is the rapid growth of music subscribers.

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Is 2021 the start of the great content reset?

Hanna Kahlert

8 Jul 2021

Media and Marketing Music Video

The coronavirus pandemic has hastened a shift to digital life, creating unprecedented opportunity for entertainment. Streaming is now the default for video and music consumption for mainstream consumers, bumped up by the 12% of additional entertainment time during the pandemic.

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Redefining global sounds through local cultures – the role of homegrown services in emerging markets

Srishti Das

6 Jul 2021

emerging markets Music streaming Music

In developed music markets, streaming was an outcome of the recorded music industry. Creators and labels released music, and streaming services created a simpler experience for listeners in already mature markets.

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How AVOD unlocks the mainstream consumer

Tim Mulligan

6 Jul 2021

MIDiA Research AVOD Webinar AVOD webinar

Now that the direct-to-consumer revolution is now in its second year of being a mainstream proposition, following the D2C Big Bang Moment of 2019 , the TV industry is wrestling with the transition of the non-subscription part of the industry into the streaming ecosystem.

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Emerging markets may be about to change the superstar business

Mark Mulligan

2 Jul 2021

emerging markets anglo repertoire Music

The traditional recorded music business was all about selling units, which naturally meant that the most important markets were not the most populous but the wealthiest. Throughout the late 20thcentury this created a ‘global’ market that was dominated by North America, Europe and a few others.

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From creator tools to commercial tools

Kriss Thakrar

1 Jul 2021

creator tools live streaming Twitch

Creator tools are taking an evolutionary step toward commercially empowering creators. Live streaming tool Happs’ recent $4.7 million investment is a relatively small yet significant bet that the future of creator tools in live streaming and beyond is not solely in tools designed to create content.

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Instagram continues to perform strongly despite inconsistent brand identity

Hanna Kahlert

30 Jun 2021

Media and Marketing Instagram Social media

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success.

The subscription market model has now taken over consumption, but will it reach a saturation point?

Hanna Kahlert

25 Jun 2021

Subscriptions Video usic

When the balance of Netflix’s value proposition swung from mail-delivered DVDs to the then-mind-blowing idea of a streaming service, the implications stretched far wider than for the movie and TV industry.

Cover image for The subscription market model has now taken over consumption, but will it reach a saturation point?

How Bandcamp could really fix the music business

Mark Mulligan

25 Jun 2021

Independent artists Artists Streaming Music

“A thought: has streaming become the place to address consumers and the likes of Bandcamp the places to engage fans? i.e., fans and fandom inherently matter less on streaming because it/they are a minority.

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Pluto TV, Rakuten TV & XUMO to discuss how AVOD unlocks the mainstream consumer - July 7

Dara Jegede

23 Jun 2021

AVOD advertising Digital audiences

AVOD was well positioned to benefit from the uplift in home entertainment time due to lockdowns imposed to stem the spread COVID-19. However, engagement growth was modest in 2020, remaining below 10% for the leading four AVOD services in Q3 2020.

Cover image for Pluto TV, Rakuten TV & XUMO to discuss how AVOD unlocks the mainstream consumer - July 7

The new chair of the FTC and antitrust 2.0

Tim Mulligan

22 Jun 2021

Anti-trust Monopoly Lina Khan

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox , which identified the paradox of hegem...

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The games industry has changed; E3 needs to do the same if it is to remain relevant

Karol Severin

21 Jun 2021

e3 conference Games industry

This year’s E3 has experienced mixed reviews, with the consensus largely being that some interesting announcements were made, but they no longer provide an all-encompassing view of what’s going on in the games industry and what to get excited about for the rest of the year.

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The paradox of small

Mark Mulligan

18 Jun 2021

Artists direct independent creators creator culture

When the history books are written about our current times, the rise of creator culture will likely go down as one of the most impactful paradigm shifts. It is a dynamic that extends far beyond music, but it is impacting the music industry more directly than it is other entertainment industries – ...

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The sensationalisation of news comes head-to-head with Euro 2020

Hanna Kahlert

17 Jun 2021

Euro 2020 News BBC

Less than a week in, and the coverage of Euro 2020 is off to a problematic start. Any big sports event taking place after a year of pandemic-induced lockdowns was bound to have its hitches. Yet few could have predicted the live coverage of an on-field cardiac arrest of a 29-year-old player.

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The crowd still matters for live sports broadcasting

Tim Mulligan

17 Jun 2021

sports broadcast Euro 2020 UEFA Champions League

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th, with 11 countries hosting the competition across Europe.

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The opportunity behind the Roblox lawsuit

Kriss Thakrar

14 Jun 2021

Roblox music piracy Gaming

Three months ago, MIDiA reported on the role of the Boombox in Roblox and the potential of the unique (and unlicensed) behaviour that was emerging around it. Subsequently, the National Music Publishers Association has filed a $200 million lawsuit against the platform, directly citing the copyright i...

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Games video creators can help attract new audiences to esports, if rights holders empower them to

Karol Severin

14 Jun 2021

esports Creators live streaming

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle , rather than just on the sports angle, in order to most effectively capitalise on the opportunity.

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We’re Hiring (again)

Mark Mulligan

11 Jun 2021

Streaming Music Music Business Strategy

The pandemic rewrote the rules of digital entertainment, creating new opportunities and threats at an unprecedented rate while also intensifying competition for consumer attention. Never before has the interconnected nature of the digital entertainment landscape been more important, which also means...

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From network to Bulletin: Is this the future of Facebook?

Hanna Kahlert

10 Jun 2021

Social media substack Facebook

Due to generational shifts, the passage of time, and pure competition from other entertainment alternatives, social media is changing . Younger users are flocking to fast-paced, original content-driven TikTok .

Cover image for From network to Bulletin: Is this the future of Facebook?

Netflix versus Amazon Prime Video – depth versus breadth

Tim Mulligan

10 Jun 2021

SVOD d2c Netflix

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in...

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