MIDiA Blog - Page 56

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Native Instruments and iZotope: creator tools major in the making

Cover image for Native Instruments and iZotope: creator tools major in the making

Mark Mulligan

11 Mar 2021

Business Strategy

At the start of the year private equity firm Francisco Partners acquired a majority stake in creator tools stalwart Native Instruments. It always looked like it was going to be the start of something big and today we saw the next step on Native’s new journey, with leading audio plugin company iZotope added to the Francisco roster .

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Disney+ at 100 million: The second shockwave of the D2C big bang moment has begun

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Tim Mulligan

10 Mar 2021

At its annual shareholder meeting yesterday, Disney announced that Disney+ had reached the 100 million subscriber mark in the 16 months since it first launched. For comparison, global subscription video on demand (SVOD) leader Netflix has taken 14 years to reach 203 million subscribers.

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Is gaming the solution to sports’ Gen Z problem?

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Alistair Taylor

8 Mar 2021

It has been well-documented that Gen Z’s and Generation Alpha’s interest in watching live sports has waned . It is important to dispel the notion that the younger cohorts are less likely to engage with sports, but rather to appreciate that they just consume them differently .

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Women making music: The COVID impact

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Hanna Kahlert

8 Mar 2021

international womens day

The last 12 months have been marked mostly by the coronavirus pandemic, which has pushed much of life to the digital world. 70% of independent artists overall spent much of the time over lockdowns creating more music, many taking more autonomy over their own marketing and production.

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The music business in 2021: Joining the dots

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Mark Mulligan

4 Mar 2021

Cultural trends

It has been one of those weeks, with impactful music business announcements coming thick and fast. As is often the case, a succession of apparently unrelated events actually have a connecting thread. In this instance there are three: 1.

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Fans come first in the attention recession

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Hanna Kahlert

2 Mar 2021

Media and Marketing

As vaccine rollouts gain momentum, the clock is ticking on the attention boom enabled by lockdowns over the last 12 months. The 12% of additional time spent on entertainment is going to contract sharply as consumers are freed to spend time outside of their homes on pre-pandemic activities and compelled to take back up the commute.

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Smaller independents and artists direct grew fastest in 2020

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Mark Mulligan

1 Mar 2021

Streaming Music

Independent labels

Last year we identified a small but crucial metric from Spotify’s annual report: the share of all streams accounted for by majors and independent licensing body Merlin. It was crucial because it enabled us to segment the streaming market in detail, when combined with market data from majors and independent artist platforms .

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Reach over revenue: India’s lesson for developed sports markets

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Srishti Das

26 Feb 2021

India is growing as a sporting nation, with athletes performing across different international sports outside of cricket like kabaddi, motorsports, basketball, and chess. The majority of media consumption in India’s sports industry, however, comes from the Indian Premier League (IPL).

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Paramount + gets ready to compete outside the traditional video streaming lane

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Tim Mulligan

25 Feb 2021

Yesterday was a big day for ViacomCBS. The year of integration and uncertainty following the merger of Viacom and CBS in December 2019 has finally ended. The core rationale behind both key constituents of the National Amusements media empire to join together is now coming to fruition.

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Clubhouse session: Is attention killing culture?

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Mark Mulligan

24 Feb 2021

Media and Marketing

Cultural trends

Join myself, Hanna Kahlert and Karol Severin Thursday 25that 5pm GMT / noon EST / 9am PT on Clubhouse for discussion of the Attention Economy’s second order effects on culture and creativity. In this session we will be exploring how the focus on capturing audiences’ time and attention at all costs is resulting in a dumbing down of culture and a predominance of caution over bravery.

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Clubhouse and the next evolution of audio

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Hanna Kahlert

23 Feb 2021

Media and Marketing

Audio has seen an overall boom during the last year , with audiobooks alone significantly gaining consumer attention time and attracting audience over from radio. Podcasts have also grown in the lockdown periods, as background audio surges into the space left behind by contextual ambiance.

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Esports’ critical mass challenge: Solutions are beyond games

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Karol Severin

19 Feb 2021

cross-entertainment strategy

Esports have been receiving much coverage in recent years – from sold-out arenas, through to record-breaking live streaming events, right up to the formation of news outlets which solely cover esports.

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The COVID bounce and the coming attention recession

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Mark Mulligan

19 Feb 2021

media consumption

entertainment consumption

2020 was by any measure a unique year in modern times. While the societal impact of the pandemic was, and continues to be, horrific, for the entertainment industries it was a year of plenty. At the start of the pandemic, MIDiA Research estimated that there would be an extra 15% of consumption time for the average working consumer.

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Last call for the global independent label survey

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Mark Mulligan

18 Feb 2021

Independent label survey

Independent labels

With 2020 now comfortably behind us and public companies in their earnings cycle, a clear picture is starting to emerge of how the global recorded music market performed. MIDiA is midway through fielding the global independent label survey that will help create the definitive view of how the independent sector fared in 2020 and its contribution to the global market.

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MIDiA welcomes three new hires

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Dara Jegede

17 Feb 2021

We are pleased to introduce three new additions who recently joined our growing team. Kriss Thakrar and Srishti Das expand MIDiA's consulting division, while Kazia Rothwell comes on as data coordinator.

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Taylor Swift and the changing tide of artist power

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Hanna Kahlert

16 Feb 2021

Media and Marketing

Cultural trends

In the latest episode of a long-running feud between Taylor Swift and Big Machine Records, the western princess turned pop icon is releasing the first of her original re-recorded albums under her own ownership.

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Hulu + Live subscriber losses point to intensifying US video attention battle

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Tim Mulligan

16 Feb 2021

On February 11th, Disney released its results for Q4 2020. The focus was on the continuing growth for the media major’s direct to consumer (D2C) business. Although still loss-leading, the D2C segment has halved its operating income losses from -$1.

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Three trends that will shape the rest of 2021, and beyond

Cover image for Three trends that will shape the rest of 2021, and beyond

Mark Mulligan

15 Feb 2021

the immersive web

entertainment internets

Late last year, MIDiA published its latest predictions report (clients can read the entire report here). The central theme was the Immersive Web, which we summarised as follows: “The immersive web is characterised by environments in which we do not simply conduct extensions of in-real-life activity (e-commerce, video calls) but ones that create behaviours and relationships that only, and can only, exist within these environments.

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Is sci-fi about to have its Game of Thrones moment?

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Tim Mulligan

11 Feb 2021

We are only just into the second month of 2021, and already the TV engagement landscape environment is starting to transform into something distinctly different from 2020. The sci-fi genre, long seen as a category with niche TV appeal (in much the same way fantasy was up until 2010), has suddenly come to the fore among US audiences.

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New artists, does it pay to be streaming first?

Cover image for New artists, does it pay to be streaming first?

Keith Jopling

10 Feb 2021

Streaming Music

This is part 2 of my "marketing long read" posts, part 1 focused on Catalogue . In a recent interview with Steve Lamacq, Dave Grohl of the Foo Fighters told him “We don’t have anyone else making decisions for us, we do that ourselves”, something a globally successful 10-album rock behemoth can say quite casually.

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