MIDiA Blog - Page 57

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

UMG licensing deal solidifies TikTok’s lead in social media innovation

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Hanna Kahlert

9 Feb 2021

Media and Marketing

In September of last year, TikTok was facing a presidential ban in the US. Not five months later, it is hosted by Oracle , a US tech company, and has global licensing deals with Sony Music, Warner Music Group and, as of 8 February 2021, Universal Music Group .

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Driving cross-generational appeal in entertainment universes

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Karol Severin

8 Feb 2021

cross-generational

Building and maintaining cross-generational appeal in entertainment is hard. A key challenge is in catering to seemingly wildly different consumer segments with the inherent risk of targeting ‘kind of everybody’ , which may lead to true fandom with nobody.

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Watch Together: BT Sport adapts to lockdown, offering synchronised group streaming

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Alistair Taylor

4 Feb 2021

The pandemic-enforced prohibition of fans in attendance at sporting events has weakened the viewing spectacle, forcing rights holders and operators to experiment with the viewing experience. The NHL pioneered the drive for change in terms of the viewing format, vying to create a ‘ made-for-TV ’ product for its 2020 Stanley Cup Playoffs.

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To the moon: The GameStop stock story reveals a dynamic shift in consumption culture

Cover image for To the moon: The GameStop stock story reveals a dynamic shift in consumption culture

Hanna Kahlert

3 Feb 2021

Media and Marketing

content consumption

consumer trends

“Mortgage-backed securities, sub-prime loans, tranches… It’s pretty confusing right? Does it make you feel bored, or stupid? Well, it’s supposed to. Wall Street loves to use confusing terms to make you think only they can do what they do.

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TV advertising vs. lockdown hiatus: Welcome to the Super Bowl LV

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Tim Mulligan

2 Feb 2021

This coming Sunday will see the most financially important domestic sports event on the planet take place when the Super Bowl LV is hosted in the Florida city of Tampa. The Raymond James Stadium will see defending champions Kansas City Chiefs taking on the Tampa Bay Buccaneers (which is the first time in history a team will play a Super Bowl hosted in their own stadium) in the culmination of the American Football season.

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Sony just became (even more of) an independent powerhouse

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Mark Mulligan

1 Feb 2021

Sony Music has bought AWAL (and Kobalt Neighbouring Rights) from Kobalt for $430 million . By adding AWAL to its already-booming Orchard division (as well as other distribution companies), it now has leading brands for independent artists as well as independent labels.

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Equitable remuneration, artist income and unintended consequences

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Mark Mulligan

29 Jan 2021

Streaming economy

streaming inquiry

equitable remuneration

The UK Parliament’s inquiry on the economics of streaming appears to be building a case for equitable remuneration (ER). There are many iterations of what ER can mean, but a simplified description of what is in play here is: a share of streaming revenue being paid directly by the DSPs to an entity which then distributes directly to artists, thus bypassing the whole ‘do labels pay artists enough’ debate.

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Women making music

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Hanna Kahlert

28 Jan 2021

Even taking into account the impact of the pandemic, it has never been a better time for independent creators in the music business. The various 2020 lockdowns may have prevented artists from earning vital touring income and disrupted release and promotion cycles, but for many it also pushed new creativity, with nearly 70% of independent artists choosing to use the time to write or make new music.

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Streaming is killing culture? Tell that to the Sea Shanty

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Hanna Kahlert

26 Jan 2021

Media and Marketing

Being a music artist is no easy feat these days. Labels are struggling to cut through the clutter of content proliferation, pushing artists to shorten songs, forgo the album, and prioritise playlist placements over fan-centric marketing.

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Why FuboTV is going big on Sports Betting

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Tim Mulligan

25 Jan 2021

On January 12th, the six year old US-based subscription streaming service FuboTV announced that it was acquiring sports betting and gaming specialist Vigtory. This followed on from company announcements made at the end of last year about the importance of sports betting becoming a significant new revenue stream for the company.

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Football looks to build digital engagement through Fortnite collaboration

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Alistair Taylor

22 Jan 2021

Endeavor-owned IMG, acting as Epic Games’ licensing representative, has brokered deals with 23 football clubs to appear in the publisher’s free-to-play battle royale-style game Fortnite. Looking to capitalise on an increasingly valuable market, with diversifying revenue streams a paramount objective, sport is starting to play its way into the world of micropayments and in-app purchases, turning fandom into revenue .

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Why acquiring Codemasters is a double-edged sword for EA

Cover image for Why acquiring Codemasters is a double-edged sword for EA

Karol Severin

22 Jan 2021

EA’s portfolio is still heavily dependent on third party IP licenses EA’s revenue is heavily dependent on licensed IP titles. This includes FIFA, Madden NFL, NHL, as well as its whole Star Wars games portfolio.

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Songs are the golden eggs in music catalogues, but who is looking after the goose?

Cover image for Songs are the golden eggs in music catalogues, but who is looking after the goose?

Keith Jopling

20 Jan 2021

music catalogue

Marketing Long Read Part 1: Catalogue & Song Management It will not have escaped your attention that music catalogues are changing hands for serious sums of money. The race to acquire the songwriters’ share is on, and it is speeding up.

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Netflix as blockbuster behemoth?

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Tim Mulligan

19 Jan 2021

Netflix Q4 Results

Today Netflix announces its Q4 2020 results. Widely recognised as one of the standout business winners of 2020, Netflix avoided any D2C ‘Big Bang ’disruption by seeing its dominant streaming video position enhanced through the 1 5% of additional entertainment time which suddenly became available to consumers during the successive waves of lockdown which were rolled out by governments across the world to fight the COVID-19 pandemic.

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Is this the beginning of the end for Instagram?

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Hanna Kahlert

19 Jan 2021

Media and Marketing

Cultural trends

It has been a rocky month for social media – and a not-so-promising beginning to a new year. Years of debate have raged over the role of platforms like Facebook and Twitter in the content they host, and the impact it has – ranging from filter bubbles, to “fake news”, to campaigns against minority groups resulting in violence in Myanmar , have all brought to bear the responsibility of becoming mainstream portals to the Internet of Everything.

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Music has developed an attention dependency

Cover image for Music has developed an attention dependency

Mark Mulligan

15 Jan 2021

The attention economy defines and shapes today’s digital world. However, we have long since reached peak in the attention economy with all available free time now addressed. What this means is that previously, when digital entertainment propositions grew, they were often using up users’ free time.

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Why the NFL is targeting ‘cord-nevers’

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Alistair Taylor

14 Jan 2021

For decades, rights holders have prioritised (and relied upon) exponentially increasing broadcast revenues as a mechanism for sustainability and growth, a legacy approach that is in dire need of a review with ‘ D-day’ for sporting rights upon us in 2021.

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Cyberpunk 2077 and Star Wars: The role of imperfection in the fandom formula

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Hanna Kahlert

13 Jan 2021

The much-anticipated Cyberpunk 2077 was released last month on December 10th, as both the most expensive game ever made and with one of the most high-profile acting casts. Following the studio’s highly-successful Witcher games, which resulted in the popular Netflix show, expectations were high – particularly since Cyberpunk 2077 has been in the works since 2012.

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Does the video streaming world need Struum?

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Tim Mulligan

11 Jan 2021

This spring, a new start-up will arrive on the scene for US video streaming consumers. Called Struum , it plans to offer a solution to an ongoing challenge of the streaming era – the need for reaggregation.

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WMG invests in Roblox, a major step in bridging music and gaming

Cover image for WMG invests in Roblox, a major step in bridging music and gaming

Karol Severin

11 Jan 2021

Warner Music Group has invested an eight-figure sum in Roblox as a part of its $520 million fundraising round. This in an important strategic move for the label, as it marks a milestone on its journey to build symbiotic, rather than transactional, relationships with games companies – a fundamental need for labels to maximise their gaming opportunity.

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