Case Studies Social

Bored Ape Yacht Club BAYC cracks the code for NFT fandom

Case study by Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano
Cover image for Bored Ape Yacht Club

Case Study

PDF PDF
Launched in April as the flagship creation of media company Yuga Labs, BAYC is a collection of ten thousand cartoon ape NFTs, priced at ETH apiece. The collection has generated more than billion to date...

Get access to this case study

Already a MIDiA client? Login here to view this case study.

New to MIDiA? Get in touch with our client success specialists to get access to this case study and gain a competitive edge today.