Srishti Das

Why Amazon is now poised to disrupt the Indian sports broadcast landscape

Cover image for Why Amazon is now poised to disrupt the Indian sports broadcast landscape
Srishti Das
The 2023-2028 Indian Premier League (IPL) broadcast rights auction in December has created intense activity in the Indian video streaming space, as incumbent holder Star India (now a Disney subsidiary) faces competition from an unlikely nascent content distribution partnership between Amazon and Sony Picture Networks India (SPN).
min read
Read more …

Growth from transparency
Reframing the value of music through creator rights

Cover image for Growth from transparency
Mark Mulligan, Keith Jopling, Srishti Das and Kriss Thakrar
The music industry has been through an unprecedented period of change over the past five years.Innovations in live streaming, games, user-generated content (UGC), digital art, and trading of rights represent welcome new opportunities for music creators - opportunities that will require creators to adapt in order to take full advantage.
Read more …

Beyond broadcast
How digital natives will reboot sports content monetisation

Cover image for Beyond broadcast
Srishti Das
Global broadcast deals are being renegotiated in the context of expiring rights, evolving digitally native, younger audience engagement and increased competition for attention. With only 6% of 16-19-year-olds watching live sport across OTT platforms and linear TV, Gen Z is slowly finding new ways to engage with sports through social media highlights and fantasy sports.
Read more …

Axing exclusive music licenses in China will drive new local music cultures

Cover image for Axing exclusive music licenses in China will drive new local music cultures
Srishti Das
As a result of the new guidelines set out by the Cyberspace Administration of China (CAC), record labels are no longer allowed to issue exclusive licenses to music services. Previously, music services in China were able to secure exclusive deals with record labels which meant that these services could then sub-license to other platforms in the region for an additional licensing fee.
min read
Read more …

BE THE CHANGE - Women Making Music

Cover image for BE THE CHANGE - Women Making Music
Hanna Kahlert and Srishti Das
The second iteration of this project is available to download here . Be The Change: Women Making Music Key insights Gendered expectations have skewed recognition and reward in the music industry: of 401 women creators around the world, 81% think that it is harder for female artists to get recognition than male artists Linked to this is the fact that there are not as many female role models for independent creators (81% agree, 49% ‘agree strongly’) Almost two-thirds of female creators identified sexual harassment or objectification as a key challenge, making it by far the most widely-cited problem Sexualisation and objectification are a consequence (or symptom) of unbalanced power dynamics, as shown by the next ‘big three challenges’: ageism (identified by 38%), lack of access to male-dominated industry resources (36%) and lower pay (27%) These major challenges are symptomatic of deeper issues of systemic male dominance permeating industry attitudes and behaviours; over 90% of our respondents said that they had experienced unconscious bias – nearly half of them frequently Music composition, production and sound has long been connected primarily with men, so it is no surprise that the majority of female creators (63%) feel excluded from the composition and production, which makes this aspect of music creation highly ‘genderized’ Although the overall representation of women in society has increased over the past few decades, 84% of women still feel that there exists a perception that women are expected to take on the primary role of parenting duties.
Read more …