Reports: traditional media content producers

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YouTube Disruptors
The Companies That Aim To Challenge YouTube In Its Second Decade

Cover image for YouTube Disruptors
Tim Mulligan
YouTube
Taylor Swift
traditional media content producers
YouTube’s supercharged success over the last decade shows signs of having created a monopolistic mindset in the company that leaves it ripe for disruption. Its runaway success as both a content discovery platform and an end destination for video consumption, paradoxically also means it is in danger of becoming a victim of its own success.
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YouTube Channel Growth
How Native Content Strategies Will Underpin Success

Cover image for YouTube Channel Growth
Tim Mulligan
YouTube
10th anniversary viral stars
traditional media content producers
YouTube’s first decade established the video category that is still widely referred to as short form video, even though it is only music videos that any longer cling religiously to the few minutes format. Ten years on, YouTube’s channel hierarchy is emerging not just as the key navigation interface but also the foundation of a new content creator ecosystem.
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