YouTube Channels How YouTube Stars Build Engaged Audiences
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The 20,000 Foot View
With billion monthly users, YouTube is the third most popular online destination globally making it the world’s de facto pure play video destination. A whole generation has grown up with YouTube as their preferred video content destination, most often bypassing traditional TV brands. This trend has resulted in YouTube channels being dominated by non-traditional media content producers with only of the top channels from traditional TV brands. Traditional TV companies now have to identify which best practices from YouTube Vloggers they can leverage to grow their audience share on YouTube. At stake is tomorrow’s TV audience.
Key Findings
- YouTube channel are dominated by native YouTube from the Digital Native generation
- YouTube native producers out perform non-native content by multiples ranging from to
- Multi-platform Social Presence is integral to the of a YouTube channel
- Twitter and are the preferred social media for growing YouTube channels
- The most YouTube channels are headed up branded personalities
- Gaming and are the most viewed YouTube categories
- Only of top most subscribed YouTube channels part of traditional media brands
- YouTube creators up on Web interactivity understand need to actively engage with audiences rather than merely broadcast
Companies mentioned in this report: YouTube, NBC Universal, Facebook, Twitter, Instagram, EMI Music, Jenna Mourey, NBC’s The Tonight Show, Zoella The Saccone Jolys, Sky Does MineCraft, MTV UK, CBS