Reports: Superfans

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Building a fan economy with Fan-Powered Royalties

Cover image for Building a fan economy with Fan-Powered Royalties
Kriss Thakrar, Tatiana Cirisano and Perry Gresham
Music streaming has helped the music industry return to growth over the past decade, but many creators feel left behind. The streaming economy has reached a point where the creator remuneration gap can no longer be ignored. It is no secret that many music artists are dissatisfied with the relationship between the consumption of their music on streaming platforms and the income they receive from it.
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Music creator survey, Q4 2021
Redefining success

Cover image for Music creator survey, Q4 2021
Tatiana Cirisano
As the barriers to music creation continue to lower, more creators enter the field, yet it is becoming harder than ever to earn a living through music, with a finite amount of revenue being split ever more ways. The majority of professional music creators do not earn meaningful income through their craft and must cobble together income from a diverse mix of sources to make ends meet.
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Fandom drivers
From fan psychology to NFT demand

Cover image for Fandom drivers
Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano
Fandom is entertainment’s growth currency, yet it remains both under-valued and poorly understood. While other entertainment currencies can be accurately measured (number of streams, number of sales, number of views, etc.) it is only the effects of fandom that can be quantified (number of likes / shares, merchandise sales, etc.
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