Reports: Superfans
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The fandom eclipse How fan content is competing with IP
The superfans of music superstars Identity and cut-through
Music merchandise demand Who, what, and where
The state and future of music fandom Unleashing fan creativity
Kill the campaign Music marketing needs branding, not direct response
Building a fan economy with Fan-Powered Royalties
Music creator survey, Q4 2021 Redefining success
Music consumer survey, Q3 2021 A new generation leans forward
Fandom drivers From fan psychology to NFT demand
