AVOD Players Case Study
                    
                    Media Prima Berhad and Cinedigm
                
            
            
            
                            Ad-supported video on demand (AVOD) services face significant challenges in their efforts to be commercially sustainable, in particular the struggle to attract advertisers away from traditional free-to-air TV. Ultimately, these services must seek to establish themselves as credible alternatives to linear consumption.
                        
            
         
                         
                 
                