Reports: music segmentation

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Music Consumer Segmentation 2016
Subscriptions Swell Aficionado Numbers

Report by Mark Mulligan

26 Jul 2016

music consumers

Subscriptions

Streaming

The 20,000 Foot View Midway through the streaming transition, consumer segmentation is more complex and nuanced than ever before. The traditional methods of segmenting by spending behaviour retain a core...

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Music Consumer Segmentation
From Lagging Indicators To Leading Indicators

Report by Mark Mulligan

18 Dec 2014

consumer behavior

Consumer Behaviour

music consumers

The 20,000 Foot View Consumer music behaviour, tastes and attitudes vary dramatically. The ability to delineate discrete segments is crucial for targeting music services and for artist marketing. Over...

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