Reports: google stadia

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The shift indoors
Entertainment audiences’ search for the affordable and the meaningful

Hanna Kahlert

September 2022

Apple TV

Netflix

Disney

The Covid-19 entertainment boom is over; we are now in a highly competitive attention recession characterised largely by the attention inflation driven from accelerating rates of multitasking. This is...

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Advertising
Marketing in the era of lean through

Hanna Kahlert

June 2022

xbox

twitter

Twitch

Audiences have shifted, first towards the on-demand content delivery model, and now increasingly towards lean-in and lean-through engagement behaviours as a native part of consumption. Advertising strategy...

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From social media to creator tools
The evolution of UGC

Hanna Kahlert

September 2021

Apple

Spotify

YouTube

Entertainment is suffering intense competition as audience attention time, already saturated before the pandemic, is hit by the gradual return of ‘in real life’ activities. A flurry of new propositions...

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Recovery Economics
Games Sees Temporary Bounce but Should Prepare For Decline

Karol Severin

June 2020

Amazon

Netflix

Games

The effects of the coronavirus-induced crisis unfolded in multiple stages, each with its own characteristics. During the early outbreak and strict lockdowns, games engagement benefited greatly. The cessation...

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Battle Royale
The Monetisation Sweet Spot

Karol Severin

January 2020

Facebook

twitter

gaming

Niche is the new mainstream. Battle Royale players are one of these niches – far from mainstream in terms of consumer penetration, but impactful and valuable. Across music, video, news, magazines and...

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The Games Streaming Subscription Revolution
Meet the Players

Karol Severin

June 2019

Streaming

Apple

Spotify

Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading...

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