Reports: Aldi

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Social 2.0
Social media’s survival of the fittest, and how marketers fit in

Cover image for Social 2.0
Ashleigh Millar
The history of social media has long been defined by continual evolution and iteration, but now shifts across the value chain are becoming more substantive, heralding a new era. Social platforms themselves are changing, and so too are the attitudes, expectations, and behaviours of their users, with audiences’ appetites for carefully curated, heav...
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