adblocking Reports from MIDiA Research

Reports: adblocking

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Cover image for MIDiA Research Predictions 2017

MIDiA Research Predictions 2017
The Year Of The Platform

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

30 Nov 2016

As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further ground to AR, bots will become established, while messaging apps add to their dominant position (even though user growth will slow).

Cover image for Paid Content Consumer Deep Dive

Paid Content Consumer Deep Dive
The Emergence Of A Sophisticated Audience

Zach Fuller

29 Nov 2016

Subscriptions Streaming Online video

In the old world, there were clear demarcations between media types, bordered with proprietary media and playback devices. However, different entertainment forms now exist in more interdependent ecosystems than they did in the analogue era, with all-in-one app stores blurring the boundaries and turning media consumption into an amorphous whole wher...

Cover image for Adblocker User Deep Dive

Adblocker User Deep Dive
High Value Users that Cannot Be Ignored

Karol Severin

23 Oct 2016

adblocking mobile advertising adblockers

Adblocking is arguably the single biggest disruptive threat digital media businesses have faced. But it is the users of adblockers and their motivations rather than the technology itself that matter most. Adblocker users comprise a segment that advertisers are no longer reaching online and on mobile.

Cover image for Decoding The Adblocking Consumer

Decoding The Adblocking Consumer
Digital Advertising’s P2P Moment

Karol Severin

27 Apr 2016

ad block adblocking adblockers

This is the second report in the MIDiA Adblocking report series. Adblocking is gaining consumer momentum in terms of both awareness and adoption, which is in turn testing the effectiveness of publishers’ responses. Many of the tactics deployed help slow some of the short-term revenue loss, but do little to address the longer-term situation.

Cover image for Decoding The Adblocking Threat

Decoding The Adblocking Threat
Key Players, End Games And Implications

Karol Severin

31 Mar 2016

adblocking mobile advertising adblockers

The desktop right now is undoubtedly where there is the most lost ad revenue due to adblocking. Adblocking on mobile may currently be smaller but this should not be an excuse for complacency and allowing the problem to acquire desktop adblocking proportions before serious notice is taken.

Reports: adblocking

MIDiA Research Predictions 2017 The Year Of The Platform

Paid Content Consumer Deep Dive The Emergence Of A Sophisticated Audience

Adblocker User Deep Dive High Value Users that Cannot Be Ignored

Decoding The Adblocking Consumer Digital Advertising’s P2P Moment

Decoding The Adblocking Threat Key Players, End Games And Implications

MIDiA Research Predictions 2017
The Year Of The Platform

Paid Content Consumer Deep Dive
The Emergence Of A Sophisticated Audience

Adblocker User Deep Dive
High Value Users that Cannot Be Ignored

Decoding The Adblocking Consumer
Digital Advertising’s P2P Moment

Decoding The Adblocking Threat
Key Players, End Games And Implications