Blog: windowing

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Podcasts: Monetising Behind Streaming Paywalls

Georgia Meyer

31 Aug 2018

brand sponsorship

frank ocean

Marketing

Spotify’s exclusive deal with The Joe Budden podcast, as well as upping the output from a weekly to a bi-weekly show, is demonstrative of the opportunity that music streaming services perceive podcasts...

min read

The Art of Windowing: Why 4:44 is a Different Kind of Exclusive

Zach Fuller

5 Jul 2017

4:44

Apple Music

beyonce

For a brief moment last year, windowing seemed like the future of music streaming. Already common practice in the film-industry, the strategy was being touted as a way of utilising artist fan engagement...

min read