The Covid entertainment boom is over
Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional spend freed up due to the lull in expenditures on the likes of transport and ‘in real life’ (IRL) activities, entertainment prospered in 2020: video consumption grew by 7%, non-music audio by 24%, music streaming by 19%, and games by 30% (source: MIDiA Research Consumer Survey Q4 2020).
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