The Morbius flop demonstrates the importance of measuring sentiment, not just engagement
![Cover image for The Morbius flop demonstrates the importance of measuring sentiment, not just engagement](https://www.midiaresearch.com/storage/uploads/blog/featured/1646/cover_image-1654706028.jpg)
Blog post by
Hanna Kahlert
The Marvel films franchise has been one of the most reliable box office attractions of the last decade. Thus, when the latest instalment, Morbius , was due to be released, expectations were high: the film...