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Blog: creative

The Morbius flop demonstrates the importance of measuring sentiment, not just engagement

Cover image for The Morbius flop demonstrates the importance of measuring sentiment, not just engagement
Blog post by Hanna Kahlert
8 Jun 2022
morbius
Sony
its morbin time
The Marvel films franchise has been one of the most reliable box office attractions of the last decade. Thus, when the latest instalment, Morbius , was due to be released, expectations were high: the film...
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