MIDiA Blog - Page 48

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

A red-hot cultural movement (Taylor’s Version)

Cover image for A red-hot cultural movement (Taylor’s Version)

Ashleigh Millar

23 Nov 2021

Here at MIDiA Research, we like to take a deep dive into fandom culture and the effect it has on industry progress and strategy. As of late, we have focused on the success behind tribal fandom (a skill that has somewhat been mastered by the K-pop genre – note the BTS A.

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Why Netflix has decided to play the ratings game

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Tim Mulligan

23 Nov 2021

As part of its third quarter financials release, Netflix revealed that it will switch to reporting on hours viewed for its shows and movies, rather than the number of households or accounts that choose to watch them.

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Why Amazon is now poised to disrupt the Indian sports broadcast landscape

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Srishti Das

22 Nov 2021

Indian Premier League

broadcast rights

The 2023-2028 Indian Premier League (IPL) broadcast rights auction in December has created intense activity in the Indian video streaming space, as incumbent holder Star India (now a Disney subsidiary) faces competition from an unlikely nascent content distribution partnership between Amazon and Sony Picture Networks India (SPN).

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Quick take: Bridging IRL and digital – the next phase of entertainment consumption

Cover image for Quick take: Bridging IRL and digital – the next phase of entertainment consumption

Karol Severin

19 Nov 2021

consumption habits

consumer trends

We are entering a new phase in the evolution of consumption. Traditionally, IRL dominated entertainment consumption. With the advent of the internet, smartphones and other technological innovations, companies and consumers created de-facto digital replicas of IRL.

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Quick take: Overwolf hints that UGC is the future of entertainment

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Hanna Kahlert

18 Nov 2021

Media and Marketing

The gap between creation and consumption is closing. Entertainment behaviours no longer follow simple dynamics of viewing or listening. Increasingly, they comprise a variety of activities from sharing with friends, to using basic creator tools to interact with and create new aspects within other entertainment formats.

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Why Bored Ape and other NFTs need music (not just the other way around)

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Tatiana Cirisano

17 Nov 2021

Universal Music Group

The popular NFT collection-turned-collective Bored Ape Yacht Club (BAYC) entered the music industry this week, as Universal Music Group (UMG) and Timbaland both announced plans to turn the brand’s trendy cartoon apes into virtual music artists.

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Peacock arrives to disrupt the European streaming market

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Tim Mulligan

16 Nov 2021

Today, November 16th, Peacock finally arrives in Europe with its soft launch in the UK and Ireland via Comcast’s European subsidiary, Sky. At no additional cost, Peacock will be made available to Sky TV and NOW Entertainment members in the UK and Ireland.

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Entertainment has an important role to play in the climate crisis

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Hanna Kahlert

12 Nov 2021

Friday the 12th November marks the last day of the COP26 summit, aimed at setting climate goals for the next year to address the ecological crisis that is set to disrupt the future of humanity – which, if not addressed, may spell its end.

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Tribes are the future of fandom (and that may or may not be a good thing)

Cover image for Tribes are the future of fandom (and that may or may not be a good thing)

Mark Mulligan

12 Nov 2021

Media and Marketing

At MIDiA, we spend a lot of time exploring the fan economy and how new forms of fandom are redefining media businesses. The most significant underlying dynamic is the fragmentation of fandom: the dynamic whereby we move ever further from mass-reach media, where everyone is exposed to the same content, to a world where entertainment exists in a complex mesh of filter bubbles.

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Reality check: NFTs are still niche, but they do have mainstream potential

Cover image for Reality check: NFTs are still niche, but they do have mainstream potential

Karol Severin

11 Nov 2021

Audience Insight

The rise of NFTs has certainly been one of the talks of 2021. Looking at emerging trends and then separating the hype from the substance is MIDiA’s specialty. This is particularly pertinent as the most hyped trends are often labelled as ‘going mainstream’ too early, which can be a misleading label that causes stakeholders to over-focus or over-invest on the trend too soon.

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Can music rights expand to drive the new music creator economy?

Cover image for Can music rights expand to drive the new music creator economy?

Kriss Thakrar

11 Nov 2021

rights acquisition

Music publishing

music catalogue M+A

The investment that is pouring into music rights has exploded in recent years, hitting $10 billion at the time of writing and set to increase much further. Many rights acquisitions deals have been based on the catalogues of the traditional music industry (writer/publishing and master rights).

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ViacomCBS points the way to D2C sustainability

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Tim Mulligan

10 Nov 2021

The streaming video revolution over the previous two years is busy transforming from growth at any cost, towards establishing a viable path to exist beyond the current surge of investment. The ultimate business objective is for streaming to be seen as viable post-broadcast business model for the transitioning media majors that still dominate TV and film.

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Why a VR metaverse is not the future of digital

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Hanna Kahlert

5 Nov 2021

consumer insight

Amid a perfect storm of government scrutiny, potential anti-trust legislation, a whistle-blower, and social media disruption at the hands of burgeoning creator tools (like TikTok), Facebook – sorry, Meta – has announced its grand plan to build out the new future of the digital frontier: the metaverse.

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Quick take: Another blow for Epic Games as Fortnite shuts down in China

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Karol Severin

4 Nov 2021

It has not been the best year for Fortnite. Following the fiasco with its Apple lawsuit, as well as year on year consumer penetration having declined , the Fortnite maker announced that it is shutting down its Chinese version of Fortnite, Fortress Night.

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Why Netflix is making its play to become a (meta) entertainment service

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Tim Mulligan

3 Nov 2021

Business Strategy

A deliberate strategic change in the core business utility of any company is difficult. For a business such as Netflix, which is synonymous with streaming video subscriptions, diversifying into games is poised to be as transformative as last week’s Facebook Inc’s Meta rebranding exercise.

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Creator consolidation: Fender becomes the next creator tools major

Cover image for Creator consolidation: Fender becomes the next creator tools major

Kriss Thakrar

2 Nov 2021

music production

Independent artists

When Francisco Partners brought together Native Instruments and Izotope, it created the first creator tool major . Now a second player has staked its claim: Fender has made one of the biggest creator tools moves of the year through its acquisition of guitar-focused creator tools company, PreSonus .

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Facebook is about to disrupt itself out of existence…again

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Mark Mulligan

29 Oct 2021

Facebook’s rebranding to Meta can be interpreted in many ways. It can be seen as: following Google / Alphabet’s lead in communicating a new chapter in its business; putting distance between the company and its most well-known app, ahead of it beginning to decline; shifting the story away from whistleblower and ethics narratives; signalling a major strategic reboot.

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FaZe goes public – what to watch out for

Cover image for FaZe goes public – what to watch out for

Karol Severin

28 Oct 2021

FaZe is going public via a SPAC merger. It is positioning itself as the company who can help brands reach Gen Z. Can it succeed? Every generation or so, there is a company that builds its narrative to investors around being the company to help reach and influence the ever-so-fickle young demographic.

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Lean-in is the future because it is the past

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Hanna Kahlert

27 Oct 2021

Cultural trends

The modern mantra of “kids these days” might (in the industry) typically finish with something like “ are killing good music ” or “are on TikTok too much”. The strategists developing the future of propositions look at the ‘silver streamers’ (aged 55+), who over-index for home speakers, pay-TV viewing (now binge-viewing), and slow adoption, and see a continuation of the passive consumption model of entertainment with a digital twist.

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Why HBO Max needs to invest in the new global hit model

Cover image for Why HBO Max needs to invest in the new global hit model

Tim Mulligan

26 Oct 2021

Last week, the AT&T Q3 earnings announcement revealed that HBO Max has now reached 69.4 million subscribers (up 12.5 million from last year, and up 1.9 million from the previous quarter). Today, HBO Max went live in the Nordics and Spain, beginning its 27-territory rollout in Europe.

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