Blog - Page 48

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Non-music companies should be taking notes from the music marketing playbook

Ashleigh Millar

2 Mar 2022

Social media SVOD Marketing

It is evident that the music industry’s social media marketing model – specifically on TikTok – is particularly effective in elevating the careers and profiles of the new generation of music artists, songwriters, and producers alike.

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Social media has become the default news platform for digital natives (for better and / or worse)

Hanna Kahlert

2 Mar 2022

Social media TikTok digital native

The tragic turn of events last week in Ukraine have shaken Europe and the world. People are frightened, politicians are tense, markets are volatile , and no one knows what will come next. However, as news has emerged of the situation, an interesting phenomenon has become clear: while robust reportin...

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The podcast push that mainstream audiences never asked for

Annie Langston

1 Mar 2022

Podcasts spotify podcasts Audible

The investment from streaming platforms to bring podcasts to mainstream audiences has reached, quite literally, a stadium-sized push. These platforms are making investments as part of wider strategic objectives rather than audience demand.

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The Oscars in 2022 – Attempting to hold the line against digital disruption

Tim Mulligan

1 Mar 2022

Online video Oscars Film

The 94thAcademy Awards are only 26 days away, and the long-established hype machine for promoting the Oscars, as they are popularly known, is well underway. Arguably, as the first Oscars post-pandemic (where the pandemic has been side-lined in favour of a resumption of post-lockdown life), the movie...

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If Web3 is so forward-thinking, why is it so male dominated?

Tatiana Cirisano

28 Feb 2022

diversity women in music gender equality

Strike up a five-minute conversation with someone in the Web3 space, and any combination of the words “forward-thinking”, “revolutionary”, and “equitable” is bound to come up. Many proponents of NFTs, DAOs, the metaverse, and other Web3 concepts seek to use decentralisation to dismantle ...

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Reflections from PG Connects London 2022

Karol Severin

25 Feb 2022

PG Connects industry events Games industry

PG Connects London 2022 was the first in-person games industry event that I attended in over two years. Having spent the best part of the pandemic on Zoom, which quickly blurred the lines between a call and an event, walking into a physical venue was truly reinvigorating.

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Time for a metaverse reality check

Hanna Kahlert

23 Feb 2022

metaverse NFT web 3.0

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0. The Metaverse .

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Kanye’s Stem Player release is a real-time experiment in superfan targeting

Tatiana Cirisano

23 Feb 2022

monetising fandom Music streaming Superfans

Never one to follow tradition, Kanye West has announced that his next album, Donda 2 , will not be available on streaming services. Instead, he will release it exclusively on the Stem Player (a handheld speaker allowing creators to remix any recording that he launched in August 2021).

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Music creators – we want your insight!

Mark Mulligan

22 Feb 2022

Music Audience Insight

Beyond our role in analysing, reporting, predicting, and consulting within music and media, MIDiA is a team of people - many of us creators too - who are committed to making a fairer, more sustainable and creator-friendly music industry.

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Why the markets are wrong about Paramount

Tim Mulligan

22 Feb 2022

Paramount d2c ViacomCBS

Last Tuesday’s investor’s day presentation by Sheri Redstone, the chair of ViacomCBS and the president of National Amusements, should have been a milestone for the future of the media major. The event was held to announce the rebranding of the company to Paramount (the iconic name of its flagshi...

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BE THE CHANGE: Measuring the music industry’s inclusivity and diversity issue

Srishti Das

17 Feb 2022

women in music women making music Music

Last year, MIDiA Research along with TuneCore and Believe conducted a study BE THE CHANGE: Women making music . The study was based on the experiences of female creators and the hurdles that they face in creating, producing, and getting their music out there.

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Quick take: Roblox is another victim of the attention recession

Karol Severin

17 Feb 2022

Roblox earnings attention recession

Earlier this week, Roblox announced its fiscal year (FY) 2021 results. The market response was stark, wiping 20+% fromRoblox’s market cap. While the media is citing Roblox’s slowing growth (particularly in key markets such as the US), extended loss, and underperforming analyst expectations, Robl...

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Why the rise of a (former) political leader in the ranks of Meta spells regulatory compromise ahead

Hanna Kahlert

17 Feb 2022

Facebook metaverse Meta

This Wednesday, Nick Clegg – former MP and deputy Prime Minister of the UK – was promoted to President of Global Affairs at Meta, reporting directly to Mark Zuckerberg himself. According to Zuckerberg, “Nick will now lead our company on all our policy matters, including how we interact with go...

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Music artists are startups, and Silicon Valley is knocking

Tatiana Cirisano

15 Feb 2022

music industry music investment music rights

Music artists are startups, and Silicon Valley is knocking With big-name catalogue sales at one end, and alternative music funding at the other, the music and finance businesses are increasingly intertwined.

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How streaming is redefining what makes a global hit

Tim Mulligan

15 Feb 2022

International Hit 2.0 Squid Game Netflix

The hallmark of the first wave of streaming disruption was video on demand functionality which unleashed a TV show commissioning boom focused upon scripted drama whole season releases. The ad-free subscription-based model removed the need for intrusive ad breaks and sponsor considerations as well as...

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Why Disney’s Encanto is a cross-generational success

Ashleigh Millar

14 Feb 2022

Disney+ TikTok SVOD

For the last month and a half, Disney’s Encanto has been taking the world by storm . Encanto tells the story of the magical ‘Madrigal’ family who live in the mountains of Colombia, and the animated film’s soundtrack was composed by none other than Hamilton ’s Lin-Manuel Miranda.

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The past, present and future of the creator economy runs through Apple

Kriss Thakrar

11 Feb 2022

Apple Creator economy Streaming

In previous posts, we have talked about the possibilities opening up for the next generation of creators . In particular, posts on fluid audio and social studios showed how music has the potential to become more collaborative, interactive and adaptive to the consumer, turning creation into a consume...

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What the boom in young artist catalogue sales says about the music market

Tatiana Cirisano

11 Feb 2022

music catalogue music catalogue M+A Streaming Music

The catalogue-sales boom is one of the most talked about music trends of the past two years. Most of the conversation has, understandably, revolved around aging icons, like Bob Dylan and Bruce Springsteen, whose catalogues have fetched hundreds of millions of dollars each.

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Microsoft sets the scene for regulator scrutiny around Activision deal

Karol Severin

10 Feb 2022

acquisitions Microsoft Activision

Brad Smith, president and vice chair at Microsoft, published a post on Microsoft’s website yesterday , outlining the company’s new Open App Store principles and addressing key questions around exclusivity going forward.

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Why Spotify cannot afford to make it three out of three with podcasts

Mark Mulligan

10 Feb 2022

Spotify Podcasts Joe Rogan

It has been a couple of weeks that Spotify would be glad to forget – if it could. Although many of the arguments have been emotionally charged and the debate says as much about people’s political beliefs as it does business strategy, it is indisputable that there is a lot at stake for Spotify.

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