Product Strategy | MIDiA Research

Social is eating entertainment
The future of memes, music, social platforms, and beyond

Cover image for Social is eating entertainment

Hanna Kahlert

October 2024

Entertainment is now a key reason consumers engage with social platforms, opening new opportunities for social and raising new challenges for traditional entertainment. Social platforms offer not only...

The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Hanna Kahlert

15 Oct 2024

social

art

creators

There is an inherent tension between tech-enabled accessibility to creation (good), and the ability for that entertainment to become successful (challenging). Music and other entertainment industries typically...

min read

Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism

Rutger Rosenborg

9 Oct 2024

Podcasts

video streaming

video podcasts

As more sustainable acquisitions come to podcasting, according to Podnews , Spotify is again looking to spend up to seven figures on creator investments. This time, video is the primary focus. Per Bloomberg...

min read

Unpacking AI’s threat to video creator hardware

Ben Woods

4 Oct 2024

Creator Economy

video creators

video creator tools

“AI video generators are just another tool in the box”: this statement has been circulating in recent months as AI adoption gathers pace. It is mostly used to soothe concerns regarding AI disruption...

min read

Most gamers prefer single-player games

Rhys Elliott

3 Oct 2024

Playstation

console gaming

PC

It’s no secret that the bulk of AAA games market revenues come from in-game purchases , mostlyfrom live-service games. It’s also impossible to ignore that the live-service market is fiercely competitive....

min read

Video creator tools
Hardware user profile

Ben Woods

September 2024

Product Strategy

The democratisation of video creation has created an unprecedented opportunity for hardware tools companies. However, converting casual creators and beginners into high spenders is difficult given the...

The single-player opportunity
Course correcting from a red to blue ocean

Cover image for The single-player opportunity

Rhys Elliott

September 2024

YouTube

Netflix

xbox

The AAA PC and console games market is facing growth issues, money is more expensive, and developers are facing pressure to become leaner, more profitable, and take fewer risks. Many game makers, including...

Welcome to the post-feature world

Tatiana Cirisano

26 Sep 2024

artist services

music distribution

social media

During the first two decades of the 21st century, companies in most industries competed on features and user interface. Snapchat was once the only social app with Stories, and the iPhone used to sit alongside...

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Music creator economy: recalibration

Mark Mulligan

26 Sep 2024

Music creators

Creator Economy

music creator tools

The music creator economy has been long in the making but was thrust into the wider music industry’s limelight with the Covid lockdowns triggering a surge in new creators. As with any bubble, many creator...

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TikTok may be shutting down its music service, but it will still compete with streaming

Hanna Kahlert

24 Sep 2024

social

Streaming

TikTok

TikTok has announced that it plans to shut down its music streaming service, TikTok Music, at the end of November (per Bloomberg ). The company has cautioned users that they should migrate all their playlists...

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Sony's $700 PS5 Pro is for superfans – it won’t really grow PlayStation’s playerbase

Rhys Elliott

10 Sep 2024

playstation 5

xbox

console gaming

Sony just announced its worst-kept secret, the PS5 Pro. It's launching for $700 in November 2024, four years after the debut of the original PS5. Compared to the original, PS5 Pro will offer better visuals...

min read

The battle has begun to own the creator through all-encompassing ecosystems

Ben Woods

4 Sep 2024

Creator Economy

creator tools

video creators

There has always been tension between the goals of creators, social platforms, and creator tools companies. As the creator economy has evolved, a push and pull has ensued between what creators’ feel...

min read

Video creator tools
Software user profile

Ben Woods

August 2024

Product Strategy

Creator Economy

The video creator software market is evolving fast. AI tools are carving out new workflows, and the democratisation of video creation is increasing demand from social video creators and professional videographers....

Apple’s podcast accessibility play — too little, too late?

Rutger Rosenborg

28 Aug 2024

Apple podcasts

Spotify

YouTube

On Aug. 22, Bloomberg ’s Ashley Carman described how Apple lost its lead in podcasts , pointing to the platform’s lack of video adoption as the likely culprit. YouTube, meanwhile, has climbed to the...

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How CapCut is challenging Adobe Premiere Pro’s dominance of the video editing market

Ben Woods

15 Aug 2024

Capcut

Adobe Premiere Pro

Video

Social platforms have brought a significant number of new creators into the market. With this has come a whole host of creator tools companies looking to capitalise on the opportunity. While their features...

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Podcast unbundling: How Amazon Music’s Topics may accelerate the trend

Rutger Rosenborg

14 Aug 2024

Amazon Music

Podcasts

unbundling

Every podcast platform has a search function. Type “conspiracy” into most and you will probably see a list of podcast titles with the word conspiracy in it, but there may be hundreds of episodes related...

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The video creator economy’s challenge: not all creators want to pay for editing tools

Ben Woods

25 Jul 2024

video creator tools

editing

Adobe Premiere Pro

Video creation has never been more accessible. More and more entertainment consumers are shifting from passive to lean-through consumption by creating their own content. However, those creators have different...

min read

Will video editing tools still dominate in a world of AI video creation?

Ben Woods

16 Jul 2024

video editing

AI video generators

Video

Experimenting with tools is part and parcel of being a video creator. With each new video editor preset or plug-in comes an opportunity tore-think the creative process. Rather than being fixed, workflows...

min read

Who asked for AI? Why its future is more boring than you think

Hanna Kahlert

2 Jul 2024

AI

ChatGPT

Sora

Henry Ford famously once said, “ If I had asked my customers what they wanted, they would have told me a faster horse” . This quote is often trotted out by ‘innovators’ when defending a new piece...

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The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity

Ben Woods

25 Jun 2024

video creator tools

video editing

social video

Smartphones and social platforms have transformed video production from the domain of TV and cinema to a creation outlet for the masses. To capitalise on this opportunity, the video creator tools industry...

min read