Reports: Product Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
State of the music creator economy The consumer era
Spotify re-positions two-tier licensing (we are getting closer, and it can be even better)
Why the video industry should embrace interactive gaming worlds
Immersive video fandom The rise of the centralised interactive fan world
Why smart TVs are the new frontline in interactive ads
Can YouTube’s AI chat bot provide an edge in increasing in-app engagement time?
Why ad innovation will be so important for Netflix
Why artist subscriptions are the perfect partner to two-tier licensing
Spotify versus Apple Podcasts: The podcast analytics race has begun
How Kwebbelkop AI is pushing the frontiers of generative-AI content creation on YouTube
Tech’s failure to crack live audio could be radio’s opportunity
Generative AI The double-edged sword for social video platforms and content creators
How AI can empower creators by cutting through content saturation
Goodbye Google Podcasts: What’s next for YouTube Music?
Why YouTube should disrupt streaming TV’s love affair with TikTok
How the creator allegations against Kast Media expose an outdated podcast metric
Why Netflix should become a channel distributor for its streaming rivals
Spotify’s ‘daylist’ is coming for radio… but radio still has some aces to play
