Reports: Product Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Apple is not the only one crushing the old music-making paradigm
Fallout is another transmedia hit, but the strategy needs to evolve
Inverse incentives: the implications of Spotify’s Substack integration for podcasts
Collector’s editions are becoming a backdoor for monetising early access
Gamers' time Where it is and how to get it
Game budgets have gone out of control – let's shrink the scope
Artist subscriptions and the myth of a silver bullet
AI could enable a golden age of audio piracy
As Spotify corners audiobooks, Audible eyes functional audio
Could YouTube be the music-first social platform the industry needs?
Is embracing RSS a smart move for YouTube?
Beyond the obvious Building future-focused strategy
How the smartphone ‘Swiss Army knife’ will unlock shoppable TV
Why podcasts may have more in common with TV than radio
The slow-TV opportunity
Podcasts have a recommendation problem
Like Netflix, music needs a ‘second screen’ strategy
Will 2024 be the year of podcast unbundling?
