Product Strategy | MIDiA Research

Product Strategy

Podcasts Q2 2020
Spotify Takes an Early Lead

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Mark Mulligan

October 2020

US

UK

France

Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is still in its infancy, with adoption far lower than radio or streaming music. Podcasts have greater long-term market potential than music streaming but with many divergent objec...

Facebook’s “Reels” bid to move into TikTok gap will fail

Hanna Kahlert

17 Aug 2020

The rollout of Instagram Reels comes cleverly timed, sweeping in the wake of the announced TikTok ban to claim the many app users who will be searching for a new proposition on which to spend their attention.

min read

Recovery Economics
Bounce Forward not Back - Slides

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Mark Mulligan, Tim Mulligan, Karol Severin and Keith Jopling

June 2020

recession impact

recovery economics

Product Strategy

MIDiA analysts present in this webinar how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new normal. The recording is available here ....

Radio is Switched On Again
Strategies for 2020 and Beyond

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Keith Jopling and Mark Mulligan

May 2020

Spotify

YouTube

BBC

Just what is radio? Radio is branded and produced show content known best in the form of live (or pre-recorded) broadcast. However, the definition of ‘radio’ is shifting away from the broadcast format and towards the content produced – programmes or shows – made available on-demand anywhere, via radio apps, smart speakers and podcasts.

Gaming Is now equally distributed between males and females – the supply side needs to catch up

Karol Severin

4 Feb 2020

Product Strategy

Gaming has been travelling towards a more gender-equal distribution in 2019. While mobile gaming has traditionally been well-represented among females, PC and console gaming have historically skewed male.

min read

YouTube Music Curators
Media Assets or Next-Gen Labels?

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Zach Fuller

December 2019

Spotify

Music publishing

YouTube

The rise of the YouTube channel curator was one of the defining stories in music throughout the 2010s, and yet in the era of global success stories such as Kondzilla and T-Series, their place in the music ecosystem is still being defined. YouTube points both towards the potential future of the label and essentially a new kind of visual media proper...

Streaming Pricing
Solid Outlook but Slowing Demand

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Mark Mulligan

December 2019

Willingness to pay

Apple

Netflix

Across a wide selection of Western countries, the streaming music and video subscription markets are reaching a high degree of maturity. As saturation for core products nears, further growth will depend upon factors such as pricing innovation and multiple subscriptions per household.

TV Network Rankings
Brand Equity and the Weaponisation of Originals

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Amanda Stears

November 2019

US

UK

YouTube

The big streaming networks Netflix and Amazon have become the powerhouses of video brand equity by simultaneously weaponising TV shows as acquisition tools and assimilating the brands of traditional networks through association with their shows. The disconnect between original TV networks and global audiences is becoming wider as local networks and...

Seven developments in recorded music in the 2010s (and the songs that defined them)

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Zach Fuller

6 Nov 2019

Music streaming

Decade retrospectives are almost doomed to fail. Assess the '60s in 1969 and you would have likely overweighed the influence of Grand Funk Railroad compared to The Velvet Underground. When it comes to the '70s, proto hip-hop pioneers such as Grandmaster Flash or the post-punk of Joy Division would h...

min read

Smart Speakers and Headphone Market Shares
Expanding Streaming’s Addressable Base

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Mark Mulligan

October 2019

Apple

Beats

Spotify

The rise of digital pushed music out of the home stereo and into the earbud. Over recent years this has created a booming market for headphones, but speakers are fighting back – driven in large part by tech majors using smart speakers as a Trojan horse for expanding into the home.

Streaming video metrics go mainstream

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Tim Mulligan

18 Oct 2019

After a week engaging with streaming professionals on both sides of the Atlantic at MIPCOM in Cannes and the NAB New York Streaming Summit, two key themes have emerged. MIPCOM – D2C Big Bang Reflection This has been another big week in the streaming evolution of video.

min read

What should label playlist strategies be in 2020?

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Keith Jopling

15 Oct 2019

Product Strategy

MIDiA’s ‘Playlist Revolution’ report recently highlighted that, although playlists have become valuable commercial music real estate in their current form, there is plenty of scope for further development of the format.

min read

BBC iPlayer to lead catch-up TV

Amanda Stears

7 Aug 2019

On 1 August, UK media regulator Ofcom announced that BBC can now extend its catch-up shows’ validity on BBC iPlayer for up to 12 months, as compared to the previous 30-day period. Apart from being able to watch shows longer than the standard 30-day period, viewers can also expect more than 50 show...

min read

Why sitcoms are the leaders in scripted shows

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Amanda Stears

24 Jul 2019

On May 2004, 52.5 million Americans tuned in to watch the season finale of Friends . 15 years later, it is still one of the most-watched TV shows in history. When news broke that Friends and The Office (US) will no longer be available on Netflix come early 2020, subscribers were not pleased.

min read

The limitations of music streaming’s globalising of revenue

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Zach Fuller

12 Apr 2019

music catalogue

Music streaming

One of music streaming’s great promises is that it creates a more globalised industry. In many ways it is delivering: revenues are rising in markets previously deemed problematic to conduct business within and domestic markets are now flooding with languages other than English – both in no small...

min read

Spotify, the decline of playlists, and the rise of podcasts

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Mark Mulligan

11 Apr 2019

curated playlists

music marketing

Music marketing strategy

The following is a small excerpt from MIDiA’s third edition of its landmark State of the Streaming Nation report. Most things that Spotify does are scrutinised and cross-examined within an inch of their lives, with vested interests trying to second guess what may be the intended or unintended cons...

min read

Audio creator remuneration: DIY artists need x12.8 more streams and major label artists need x91 more streams to earn the same as podcast creators

Cover image for Audio creator remuneration: DIY artists need x12.8 more streams and major label artists need x91 more streams to earn the same as podcast creators

Georgia Meyer

9 Apr 2019

Podcasts are currently front of mind in the media landscape. The greatest gap in information knowledge for media professionals is understanding where podcasts fit into a unified media outreach strategy fit for 2019.

min read

Quick take: Spotify’s throwback hub and the future of the album

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Zach Fuller

4 Apr 2019

Music streaming

Throwback Thursday, one of Spotify’s most popular features, has been expanded into a new Throwback hub. Launching initially with 30 playlists and described by Austin Daboh, Head of Music Culture & Editorial at Spotify, as being “ a permanent home for our main nostalgia brand ”, the announc...

min read

Ecommerce wars: Can Instagram's shop window and check-out compete with Amazon's brand ambitions?

Georgia Meyer

3 Apr 2019

Commerce has moved online. In this rapidly evolving space, the dynamics of which govern the fortunes of so many businesses and brands, Amazon, Walmart and Instagram are playing their hands fiercely. Their product strategies are defining the space for consumers and businesses alike.

min read

Advertising Week Europe: Measuring success needs an overhaul – Lessons from OTT

Georgia Meyer

21 Mar 2019

Advertising Week

Advertising Week Europe

Advertising Week Europe has – unsurprisingly – been brimming with discussions about OTT, programmatic and measurement. What is perhaps more surprising is the fact that OTT advertising is still framed as a new space that has not reached its full potential because it lacks the reach of linear chan...

min read

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