Reports: Product Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Podcasts Q2 2020 Spotify Takes an Early Lead
Facebook’s “Reels” bid to move into TikTok gap will fail
Recovery Economics Bounce Forward not Back - Slides
Radio is Switched On Again Strategies for 2020 and Beyond
Gaming Is now equally distributed between males and females – the supply side needs to catch up
YouTube Music Curators Media Assets or Next-Gen Labels?
Streaming Pricing Solid Outlook but Slowing Demand
TV Network Rankings Brand Equity and the Weaponisation of Originals
Seven developments in recorded music in the 2010s (and the songs that defined them)
Smart Speakers and Headphone Market Shares Expanding Streaming’s Addressable Base
Streaming video metrics go mainstream
What should label playlist strategies be in 2020?
BBC iPlayer to lead catch-up TV
Why sitcoms are the leaders in scripted shows
The limitations of music streaming’s globalising of revenue
Spotify, the decline of playlists, and the rise of podcasts
Audio creator remuneration: DIY artists need x12.8 more streams and major label artists need x91 more streams to earn the same as podcast creators
