Product Strategy

SVOD Overtakes Pay-TV

Cover image for SVOD Overtakes Pay-TV
Alistair Taylor
This MIDiA update showcases the monumental shift in the video landscape with signups for subscription video on demand (SVOD) services overtaking pay-TV subscriptions for the very first time in Q1 2018. SVOD has disrupted traditional linear pay-TV to the point where it is no longer the most common household subscription across the core English-speak...
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MIDiA Data Spotlight: Home Technology
Ownership is Going Both Deep and Wide

Cover image for MIDiA Data Spotlight: Home Technology
Mark Mulligan
This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: The Digital Home is Becoming Increasingly Sophisticated Household Ownership of Digital Technology, Q1 2018 The ‘digital home’ was a term that rose to prominence in the mid 2000s as the first generation of home router centred devices started...
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