Reports: Product Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Netflix, Duolingo, and the art of engagement in a fiercely competitive attention economy
Saving creators’ time is the beginning – not the end – of the AI revolution
Gamers spend more time on social video than games
The case for in-game video platforms Closing the direct-to-consumer gap
The future of creator software Maximising AI’s engagement opportunity
Move over, console wars – the battle for AAA portable gaming is coming
Is Spotify’s new monetisation model unlocking the power of video in podcasting?
Are consumers ready for TikTok’s AI acceleration?
A fifth of gamers love couch co-op, so where are all the games?
How creator hardware companies can adapt to AI’s new creative lane
Activision pushed Xbox to growth in an otherwise flat Q3
Two future paths for the vinyl revival
The future of creator hardware AI’s new creative lane
AI and ad exchanges are helping podcast advertising grow — but who benefits most?
Want to monetise generative AI tools effectively? Then make them safe for creators
Social is eating entertainment The future of memes, music, social platforms, and beyond
The next era of entertainment: AI and social are lowering barriers, but new ones must emerge
Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism
