Product Strategy | MIDiA Research

Product Strategy

The future of creator software
Maximising AI’s engagement opportunity

Cover image for The future of creator software

Ben Woods

November 2024

Product Strategy

Artificial intelligence is revolutionising creator software to make it easier for those with little or no skill to produce high-quality content. These innovations are proving highly disruptive to existing workflows meaning traditional creator tools will struggle unless they adapt and evolve.

Move over, console wars – the battle for AAA portable gaming is coming

Cover image for Move over, console wars – the battle for AAA portable gaming is coming

Rhys Elliott

25 Nov 2024

Seemingly every manufacturer in the games space is working on a portable machine. Now, Bloomberg sources claim that Sony has started early work on a portable that plays PS5 games. Microsoft’s head of gaming, Phil Spencer, has already confirmed that Xbox is working on its own portable (also per Blo...

min read

Is Spotify’s new monetisation model unlocking the power of video in podcasting?

Cover image for Is Spotify’s new monetisation model unlocking the power of video in podcasting?

Rutger Rosenborg

21 Nov 2024

In October, MIDiA positioned Spotify’s video push as both a strategic move against YouTube and also as an evolution in the platform from music-first to audio-first to format agnostic. As we noted, the company’s mission statement is “ to unlock the potential of human creativity — by giving a ...

min read

Are consumers ready for TikTok’s AI acceleration?

Cover image for Are consumers ready for TikTok’s AI acceleration?

Ben Woods

21 Nov 2024

The AI revolution sweeping the entertainment industry will rage on in 2025. In recent weeks, TikTok owner ByteDance has provided a deeper look into how AI will impact social platforms . Through a series of quick-fire announcements, it revealed TikTok’s AI tools for advertisers as well as separate ...

min read

A fifth of gamers love couch co-op, so where are all the games?

Cover image for A fifth of gamers love couch co-op, so where are all the games?

Rhys Elliott

15 Nov 2024

Couch co-op gaming, when two or more players in the same room play together co-operatively, already has some proven success stories: It Takes Two , a co-op-only platformer from EA studio Hazelight, has sold over 20 million copies.

min read

How creator hardware companies can adapt to AI’s new creative lane

Cover image for How creator hardware companies can adapt to AI’s new creative lane

Ben Woods

7 Nov 2024

Product Strategy

creator hardware

Companies building creator hardware are used to disruption. The last seismic shift came in the shape of the smartphone. Mass market point-and-shoot cameras were met with an existential crisis when lenses and microphones capable of capturing high-quality video footage began making their way into mobi...

min read

Activision pushed Xbox to growth in an otherwise flat Q3

Cover image for Activision pushed Xbox to growth in an otherwise flat Q3

Rhys Elliott

1 Nov 2024

Product Strategy

Microsoft’s Q3 2024 results (fiscal Q1 2025) continue to reflect Xbox’s shifting strategy: Xbox’s gaming revenue grew 43% year-on-year , but essentially all of this growth came from the Activision Blizzard acquisition (43 points of net impact) Xbox content and service revenue grew 61% , with 5...

min read

Two future paths for the vinyl revival

Cover image for Two future paths for the vinyl revival

Tatiana Cirisano

31 Oct 2024

monetising fandom

The vinyl resurgence is among the top music industry narratives of the past few years, especially given the recent focus on monetising fandom. The elephant in the room is the question of how long this resurgence will last.

min read

The future of creator hardware
AI’s new creative lane

Cover image for The future of creator hardware

Ben Woods

October 2024

Twitch

Sony

Microsoft

AI tools pose a risk to the hardware funnel by becoming the go-to toolkit for beginners and a substitute for recorded footage. With AI providing solutions at every stage of the video creator workflow, hardware must fight to justify its need. Especially because AI makes it easier for all creators to produce professional-grade content.

AI and ad exchanges are helping podcast advertising grow — but who benefits most?

Cover image for AI and ad exchanges are helping podcast advertising grow — but who benefits most?

Rutger Rosenborg

30 Oct 2024

Podcast advertising has existed for more than a decade, but it is only just beginning to evolve. For much of its existence, it has resembled radio advertising more than other digital ad formats. A lack of scale has kept podcast advertising out of its digital prime.

min read

Want to monetise generative AI tools effectively? Then make them safe for creators

Cover image for Want to monetise generative AI tools effectively? Then make them safe for creators

Ben Woods

17 Oct 2024

Creator economy

Adobe wrapped its creativity conference on Wednesday after a slew of product announcements for creators. Much like last year’s MAX event, artificial intelligence was front and centre. Many of the demos focused on tools being brought to bear by Adobe Firefly, the company’s family of generative AI...

min read

Social is eating entertainment
The future of memes, music, social platforms, and beyond

Cover image for Social is eating entertainment

Hanna Kahlert

October 2024

Product Strategy

Entertainment is now a key reason consumers engage with social platforms, opening new opportunities for social and raising new challenges for traditional entertainment. Social platforms offer not only a place to consume original content IP, but to create content around it, engage with the content discussing and unpacking it, and interact with other...

The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Cover image for The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Hanna Kahlert

15 Oct 2024

There is an inherent tension between tech-enabled accessibility to creation (good), and the ability for that entertainment to become successful (challenging). Music and other entertainment industries typically have one half of this conversation at a time.

min read

Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism

Cover image for Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism

Rutger Rosenborg

9 Oct 2024

Video streaming

As more sustainable acquisitions come to podcasting, according to Podnews , Spotify is again looking to spend up to seven figures on creator investments. This time, video is the primary focus. Per Bloomberg , Spotify’s content acquisition strategy is shifting from podcasters to video creators: “...

min read

Unpacking AI’s threat to video creator hardware

Cover image for Unpacking AI’s threat to video creator hardware

Ben Woods

4 Oct 2024

Creator economy

Video creator tools

“AI video generators are just another tool in the box”: this statement has been circulating in recent months as AI adoption gathers pace. It is mostly used to soothe concerns regarding AI disruption to video creator workflows.

min read

Most gamers prefer single-player games

Cover image for Most gamers prefer single-player games

Rhys Elliott

3 Oct 2024

It’s no secret that the bulk of AAA games market revenues come from in-game purchases , mostlyfrom live-service games. It’s also impossible to ignore that the live-service market is fiercely competitive.

min read

Video creator tools
Hardware user profile

Cover image for Video creator tools

Ben Woods

September 2024

Product Strategy

The democratisation of video creation has created an unprecedented opportunity for hardware tools companies. However, converting casual creators and beginners into high spenders is difficult given the financial and educational barriers creators must overcome.

The single-player opportunity
Course correcting from a red to blue ocean

Cover image for The single-player opportunity

Rhys Elliott

September 2024

YouTube

Netflix

Xbox

The AAA PC and console games market is facing growth issues, money is more expensive, and developers are facing pressure to become leaner, more profitable, and take fewer risks. Many game makers, including those that found initial success in single player, have been chasing the live-service trend.

Welcome to the post-feature world

Cover image for Welcome to the post-feature world

Tatiana Cirisano

26 Sep 2024

artist services

music distribution

During the first two decades of the 21st century, companies in most industries competed on features and user interface. Snapchat was once the only social app with Stories, and the iPhone used to sit alongside the Motorola Razr and T-Mobile Sidekick.

min read

Music creator economy: recalibration

Cover image for Music creator economy: recalibration

Mark Mulligan

26 Sep 2024

Creator economy

Music creator tools

The music creator economy has been long in the making but was thrust into the wider music industry’s limelight with the Covid lockdowns triggering a surge in new creators. As with any bubble, many creator tools companies saw their ensuing surge flatten post-lockdown.

min read

‹
1
2
3
4
5
6
7
8
9
10
...
17
18
›

Showing 41 to 60 of 348 results.