Reports: Product Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Video creator tools Hardware user profile
The single-player opportunity Course correcting from a red to blue ocean
Welcome to the post-feature world
Music creator economy: recalibration
TikTok may be shutting down its music service, but it will still compete with streaming
Sony's $700 PS5 Pro is for superfans – it won’t really grow PlayStation’s playerbase
The battle has begun to own the creator through all-encompassing ecosystems
Video creator tools Software user profile
Apple’s podcast accessibility play — too little, too late?
How CapCut is challenging Adobe Premiere Pro’s dominance of the video editing market
Podcast unbundling: How Amazon Music’s Topics may accelerate the trend
The video creator economy’s challenge: not all creators want to pay for editing tools
Will video editing tools still dominate in a world of AI video creation?
Who asked for AI? Why its future is more boring than you think
The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity
Why creative friction can tackle the ‘Slot Machine Effect’ in AI generated video
PlayStation shifts lanes, letting its family-friendly ambitions known
Gen AI music platforms are niche among consumers — is being *too* easy the problem?
