Reports: Product Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
How Apple Podcasts is helping spur a new era of podcast analytics
Superfans may not be super enough
Snap’s attempt to be the real creator-focused MVP
DAZN bets on sports streaming future being driven by fandom
BBC Radio 1’s Giant DJ Hunt shows what radio does right
Will ByteDance build the first cultural graph for music recommendations?
Spatial computing meets capability reality as Apple drives its format innovation rollout
Who tomorrow's music business is being built for
How Meghan’s Spotify departure signifies the platform’s strategic shift
How Apple’s podcast updates edge out the competition
When innovation offers compelling reasons, entertainment consumption follows
What Project Q tells us about Sony’s strategic thinking?
YouTube’s podcast push raises the question: what actually is a podcast?
Amazon bringing physical product shopping into games is a prime example of monetising fandom
BeReal: The app’s missed entertainment-fandom opportunity
Amazon Prime Video’s spy drama Citadel forges a new frontier in product placement
New content is not the only answer for creators
Spotify podcast earnings: Moving beyond the investment phase
