Product Strategy | MIDiA Research

What ChatGPT can do for independent music

21 Dec 2022

Everyone is talking about ChatGPT , the artificial intelligence (AI) chatbot that could potentially change the music industry. While the conversation has mainly focused on how ChatGPT can help with music...

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Twitch can fight the digital advertising downturn with Guest Star

Ben Woods

20 Dec 2022

Twitch

live streaming

Fandom

When Twitch influencer Freckled Science wanted to puncture the falsehoods surrounding the beauty industry, she patched in Dr. Michelle Wong for a live interview . The co-stream, incorporating the feeds...

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Can afforfable MOCAP help with VR adoption?

Sam Griffin

16 Dec 2022

Sony

MOCAP

Avatar

Motion capture (MOCAP) has been synonymous with big-budget productions such as Avatar and The Lord of The Rings since their respective releases. Sony hopes to change that. Sony’s January 2023 release...

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Party in the front, business in the back: Why Apple Music Sing is so savvy

Tatiana Cirisano

13 Dec 2022

karaoke

Fandom

Music Streaming

Streaming services are increasingly taking steps to diversify their offerings , and the latest example came last week from Apple Music. Just in time for holiday sing-a-longs, the service introduced a new,...

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Esports bundle
Available for a limited time

Karol Severin and Sam Griffin

December 2022

Games

esports

Sports

This bundle contains three of our most recent esports reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

Will PlayStation Tournaments deliver on Sony’s hopes?

Perry Gresham

9 Dec 2022

Playstation

competitive gaming

multiplayer

PlayStation recently announced “ PlayStation Tournaments ”, a new on-console tournaments platform designed to centralise events. Participants can enter a range of tournaments and win prizes based on...

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What broadcasters should learn from Sky Sports misstep with influencer IShowSpeed

Ben Woods

29 Nov 2022

Content Creators

influencer

live sports

After collaborating with the social media influencer IShowSpeed (Speed) earlier this month, Sky Sports was left with a bitter taste. Speed, who has amassed 13 million subscribers on YouTube for his livestreams...

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The co-op opportunity

Perry Gresham

25 Nov 2022

Microsoft

coop games

family-centric

This month Microsoft released the results from a consumer survey they commissioned into Christmas-period gaming habits. According to the survey, video games are a more popular seasonal activity than either...

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Social video’s shopping push will be a rare recession winner

Ben Woods

22 Nov 2022

social video

e-commerce

influencer

Despite pressure on Joe Biden’s administration to ban TikTok , the social video app made a fresh incursion into America earlier this month by bringing its live-streaming e-commerce service TikTok Shop...

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Why video monetisation is becoming more complex

Tim Mulligan

14 Nov 2022

video monetisation

Video

Business Strategy

H2 2022 is proving to be an inflection point for video streaming. The dramatic increase in available services across subscription video on demand (SVOD) and ad-supported video on demand (AVOD), has coincided...

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How to recycle games IP: God of War: Ragnarök

Sam Griffin

10 Nov 2022

God of War

games ip

Santa Monica Studio

Familiar enough, but not too familiar Recycling games IP is commercially beneficial to games companies, be it from the cost, risk, or predictability perspective. Despite, or perhaps because of, the constant...

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Why Amazon’s podcast move is even bigger than it looks

Tatiana Cirisano

10 Nov 2022

Audio

Podcasts

Amazon Music

Last week, Amazon made headlines with its move to expand the catalogue of music available to Prime members from 2 million songs to 100 million. But the announcement also included a major implication for...

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Patreon is making video a battleground for creator allegiance

Ben Woods

8 Nov 2022

social video

YouTube

patreon

With jitters building in the advertising market, YouTube appears vulnerable to challengers. Google’s parent Alphabet, the ultimate owner of YouTube, recorded its slowest sales growth for two years last...

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From video hardware to entertainment hardware
The gamer opportunity for smart TVs

Cover image for From video hardware to entertainment hardware

Tim Mulligan

November 2022

Video

smart tvs

SVOD

Smart-TV-owning gamers skew older and combine increased consumption spend with an increased willingness to pay for content and entertainment more broadly. Smart-TV owners over-index for games consumption...

The cost of music streaming just went up — here is what must come next

Tatiana Cirisano

3 Nov 2022

Music Streaming

music industry

apple music

It is finally happening. Apple Music raised its music streaming subscription price for the first time ever, following price rises from the likes of YouTube and Deezer, and Spotify indicates that it will...

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Twitch and YouTube are poised for disruption in the video game advertising explosion

Ben Woods

1 Nov 2022

Twitch

advertising

ad revenue

Two years ago, the broad negative sentiment toward in-game advertisements stood steadfast as the gaming industry devised the ground rules for realising its multi-billion-dollar advertising opportunity....

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Why Amazon Music is primed for success

Mark Mulligan

1 Nov 2022

Amazon Music

Streaming Music

dsps

Amazon Music today announced that it was extending the number of songs available on its Prime Music tier from two million to one hundred million. It is kind of a big deal, but not that big a deal when...

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Are the short-term benefits of rereleases luring big games companies into a long-term trap?

Perry Gresham

21 Oct 2022

remaster

rerelease

remake

Ever since the launch of the PS4 and Xbox One almost a decade ago, the games industry has found itself in an era of remasters. The shift towards re-releases is clear, with cross-gen ports of Diablo III...

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Friction TV
Addressing the user experience disconnect in streaming TV

Tim Mulligan

October 2022

Apple

Video

Netflix

Streaming TV is now the default way to consume TV content. However, the streaming TV era is now the friction TV era, due to the fragmented nature of the direct-to-consumer (D2C) siloed, competing brands....

The music industry needs a new format

Mark Mulligan

20 Oct 2022

lean through

music product strategy

music formats

Non-DSP streaming was one of – arguably the – differences between steady growth and stellar growth for the music business in 2021. With three billion dollars of retail revenues in 2021, non-DSP has...

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