Reports: Product Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Why Drake’s ‘Which One’ single is not a TikTok-first track
The future of creator apps Fuelling engagement with fandom
Online game ownership in the digital age – do we really own what we play?
The ghost of the 2000s lingers over the catalogue acquisition market
Grok meets Telegram: Why is AI being shoehorned into messaging platforms?
AI prompting is an art form that will reshape creation
What will audiobook market growth look like?
A case against video podcasting
AI chatbots The new conductors of entertainment
Suno, Alexa, and the rise of ‘create to consume’
With “short-form audiobooks”, Spotify has become an independent book publisher
A model for a new music streaming industry
Podcasting has finally become profitable, but question marks remain
Spotify’s embrace of AI-generated audio is a blessing and curse for authors
Switch 2 FAQs: Your cheat sheet for understanding Nintendo's upcoming console
Instagram Edits: the CapCut clone targeting TikTok’s turmoil
The creator economy is booming, so why are we spending less time creating?
Can AI creator tools live up to their hype in 2025?
