Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Sounds of 2025 | MIDiA and Splice name Pluggnb music’s fastest-growing genre
Splice x MIDiA Sounds of 2025
The podcast listener journey reveals a desire for human connection
Before and after podcasts Mapping the podcast listener journey
What gamers really think about gen AI in games Apathy, not outrage
Will audio have a seat at the creator economy table?
Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry
Global South rising Streaming audiences in China, Turkey, and South Africa
Visionary audio Unlocking the power of video in podcasting
Are social platforms losing the next generation to Roblox and Fortnite?
Socioeconomics of podcast listening Engaging a higher value audience
Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism
Music creator economy: recalibration
Music creator survey Recalibration
The digital generation wants to go offline: the roots of an analogue revival
From casual listeners to podcast purists Mapping podcast platform preferences
The ‘why’ and ‘what’ behind in-game spending
Who wins the social spiral? Consumers’ relationship with social platforms is changing
