Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Live and direct: lessons for streamers from the appeal of online radio
Music discovery snapshot Q4 2024 Breaking through the noise
Why ads in DMs are not the solution Instagram wants them to be
Why do gamers play games? Half say mainly to relax, but the other half has different goals
YouTube is winning emerging markets by being social – and format-flexible
Social came for music streaming’s lunch – now is the time for streaming to bite back
Music streaming consumer profile Q4 2024 Stabilisation and fandom slowdown
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
Can the smart TV become a canvas for content creation?
Jersey club in Berlin | Behind the scenes and sounds of 2025
The podcast attention game: How algorithmic discovery may remake podcasting
Sounds of 2025 | MIDiA and Splice name Pluggnb music’s fastest-growing genre
Splice x MIDiA Sounds of 2025
The podcast listener journey reveals a desire for human connection
Before and after podcasts Mapping the podcast listener journey
What gamers really think about gen AI in games Apathy, not outrage
Will audio have a seat at the creator economy table?
Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry
