Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Has music reached peak fragmentation?
Germany media consumption Q4 2024 Growth potential on all fronts
UK media consumption Q4 2024 A mature market with niche growth prospects
Video creators: Tell us how you create for a chance to win a slice of our $1,000 prize pool
Podcasts as a key information source Implications for media companies
The medium is no longer the message – the messenger is now, too
Pixels to playlists Music preferences and behaviours of gamers
Songwriters, we want to hear from you! Raise your voice in MIDiA’s new survey
20% of gamers love couch co-op: Split Fiction’s success is proof players want more
Live and direct: lessons for streamers from the appeal of online radio
Music discovery snapshot Q4 2024 Breaking through the noise
Why ads in DMs are not the solution Instagram wants them to be
Why do gamers play games? Half say mainly to relax, but the other half has different goals
YouTube is winning emerging markets by being social – and format-flexible
Social came for music streaming’s lunch – now is the time for streaming to bite back
Music streaming consumer profile Q4 2024 Stabilisation and fandom slowdown
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
Can the smart TV become a canvas for content creation?
