Reports: podcast market

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The global podcast opportunity
Unlocking format growth

Annie Langston

November 2022

Sweden

Spotify

Spotify

While mainstream media tends to focus on podcast growth in Western territories, understanding digital-audio consumption on a global scale will be key to future growth. Each territory has unique listener...

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Podcast market value chain
The next investment is the listeners

Annie Langston

October 2022

Creators

Apple

Spotify

Investments from major audience platforms in audio infrastructure, such as hosting platforms and advertising, kickstarted the growth of the podcast market. With the basic infrastructure now in place, it...

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Spotify Podcast Strategy
Strong Start, Long Way to Go

Mark Mulligan

November 2019

Spotify

Spotify

Pandora

Spotify has bet big on podcasts, viewing them as a means to multiple strategic ends. After a number of major acquisitions, Spotify is beginning to deliver meaningful audience and revenue numbers. Though...

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State of the Podcast Nation

Mark Mulligan

July 2019

Apple

Spotify

Radio

Podcasts are an overnight success many years in the making. Podcasts were first added to Apple’s iTunes ecosystem in 2005, only to then spend a long time in the shadows. Now, however, they occupy the...

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